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Certificate in Social Media Marketing (Level 3)

Course Overview

Social Media Certification Online

Social Media Certification Online,  an inspiring and comprehensive introduction to perhaps the single most powerful and important element of the modern marketing mix.  Social media has been growing in both size and power since the day the concept was introduced and is only expected to continue as such for the years and decades to come.

For the modern business, social media represents a uniquely accessible and potential-filled platform for reaching out to hundreds of millions of potential clients and customers on a global basis. Though designed primarily for those with at least a rudimentary knowledge of social media, this four-unit course requires no specific prior experience or knowledge of web marketing.

Along with exploring the value and power of social media as a marketing tool, candidates are guided through the process of developing and implementing effective social media marketing plans. Course content covers social media marketing resources, how to effectively use a variety of metrics to monitor the impact of marketing efforts and also how to cope with a variety of common social media challenges.

Successful candidates will benefit from a comprehensive understanding of social media’s relevance and importance from a marketing perspective, along with how to practically implement all such theory to begin or advance an existing marketing career.

Course Syllabus

Online Social Media Certificate: Key Topics

Social Media Certification Online, consists of the following four units:

Unit 1 – What is Social Media?

In the first course unit, candidates are broadly introduced to the concept of social media, in relation to its power and potential as a marketing tool.  The introductory unit also investigates the concept of the marketing mix, along with the ‘Five Ps’ – Profiles, Propagation, Production, Participation and Progress.

Unit 2 – Developing a Social Media Plan

The creation of an efficient and effective social media plan represents the core focus of the second unit, which also introduces the social media ‘expert’.  Candidates begin to build an understanding of how to establish and expand a digital presence, budget appropriately for social media marketing campaigns and carry out competitive analysis.

Unit 3 – Building Your Social Media Team

Social media team creation and management is investigated in Unit 3, incorporating the use of key social media metrics to analyse performance, identify problems and build on successes.  Candidates also explore the importance of keeping in line with current social media trends, working with the social media community and limiting/controlling damage.

Unit 4 – Using Social Media for Marketing Plans

In the final unit of the course, candidates explore several of the most important and powerful social media platforms currently in use, along with the impact and importance of blogging from a business perspective.  Along with how to efficiently and effectively use various speciality sites, the unit also covers 

Fee & Payment Options

Paying in Instalments: £395 (Interest FREE Instalments)

Deposit: £95

No of Instalments: 12

Each Instalment: £25

Pay in Full: (£80 Discount) £315


At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Brentwood open learning college has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Brentwood open learning college to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications.   ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Career Path

A recognised qualification in social media marketing could prove helpful in securing and furthering a rewarding career in digital marketing. Social media experts are becoming indispensable assets for business of all types globally, with salaries typically ranging from £22,000 to around £40,000 or more. 

Who Should Take This Course?
  • Candidates interested in a career in social media
  • Traditional marketers with no web marketing experience
  • Any marketing workers in pursuit of promotion
  • Business owners, managers and entrepreneurs
  • Job market newcomers pursuing entry-level roles
  • Anyone interested in boosting the CVs and job prospects

Related Links:

Diploma in Marketing (Level 4)

Certificate in Marketing (Level 3)

Certificate in Internet Marketing (Level 1)

Course Level
Level 3

Awarding Body
ABC Awards

Study Method
Online Learning

Course Duration
200 Hours Approx.

Entry Requirements
No entry requirement.

Start Date

  • Discover the true power and influence of social media
  • Learn how to use social media to create effective marketing campaigns
  • Explore social media marketing plans and strategies
  • Study business blogging and speciality websites
  • Learn how to exploit social media’s full potential 

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Course Cost

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