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Internet Marketing Course (Level 1)

Course Overview

Marketing Course Online

Whether you are looking to start your career in marketing industry or need to gain knowledge in some specific marketing elements, our marketing course is a good career starter for you.

In today's highly competitive and dynamic business world driving a business forward is a tough and challenging task.  The front line of any business development plans is to beat competitors and increase profits. Marketing is therefore the back bone of any business. This course gives insight to those who are new to marketing , the course gives basic understanding of the concepts and processes involved in marketing.

This marketing course online will cover the topics; understanding what an internet marketing is, how an Internet Marketing Plan can be developed, how to carry out appropriate research, how websites are designed to market the company, effective advertising and the four P’s of marketing products, understand what SEO is, how to optimise keywords, how to monitor search engine ranking.

Course Objectives;

On successful completion of this Internet marketing free online course, the learner will;

  • Determine how your Internet marketing strategy fits with your overall marketing plan
  • Apply techniques to influence and engage your target market
  •  Weigh the value of using a distribution service for e-mail marketing campaigns
  • Get started with search engine optimization
  • Understand using online advertising to boost your marketing results

Key course Benefits;

  • Gain basic knowledge of internet marketing
  • Ideal for you if you are planning to work in the field or looking to start your own business
  • Accredited certificate available on course completion.

each unit contains an assessment to demonstrate your knowledge of the topics covered. 

Course Syllabus

Unit 1: What is Internet Marketing

Web Design and Development
Creating an Internet Marketing Plan
Extending your Influence

Unit 2: E-mail Marketing

Distribution Services

Unit 3: Search Engine Optimization (SEO)

What is SEO
Optimizing Keywords
Monitoring Search Engine Ranking
Advertising Online


Fee & Payment Options

Paying in Instalments: £180(Interest FREE Instalments)

Deposit: £40

No of Instalments: 10

Each Instalment: £14

Pay in Full: (£40Discount) £140


At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Brentwood open learning college has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 1 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Brentwood open learning college to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Career Path

Your new skills and talents will prime you for more advanced marketing studies, or to begin working towards a rewarding career. Marketing roles vary from entry-level sales positions right through to brand managers and advertising executives, with salaries ranging from £20,000 way beyond £50,000 with experience. 

Who Should Take This Course?
  • Candidates planning to continue studying at a higher level
  • Existing marketers with no formal training or qualifications
  • Business owners, managers and entrepreneurs
  • Anyone considering setting up their own business
  • Candidates looking to improve their CV with a recognised qualification

Related Links:

Certificate in Social Media Marketing (Level 3)

Course Level
Level 1

Awarding Body
ABC Awards

Study Method
Online Learning

Course Duration
80 Hours Approx.

Entry Requirements
There are no particular entry requirements

Start Date

  • An introductory overview of modern internet marketing 
  • Study the basics of web design and development
  • Learn how to create and internet marketing plan
  • Explore the importance of search engine optimization
  • Find how to make the most of e-mail marketing campaigns 

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Pay Online

Course Cost

£ 140

£ 180

£ 40