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Diploma in Marketing (Level 4)

Course Overview

Marketing Diploma Online

Perhaps the only thing every brand and business the world over has in common is the way in which marketing plays a key role in its respective performance and very survival.  Now more than ever, in a world where every sector is comprehensively congested, reaching out to an intended target audience and winning its approval has never been more difficult. Even the biggest brands on the face of the Earth of face the ever-growing threat of the smaller business and the start-up, which with a strong approach to marketing could become a genuine global sensation quite literally overnight. 

Unsurprisingly, those with the highest-level marketing skills, talents and knowledge can pretty much write their own tickets career-wise. This Diploma Marketing Online, has been designed for those with the desire to join one of the world’s most lucrative and opportunity-laden industries, where success has the potential to bring the kinds of rewards most may have never dreamed possible.

Throughout the course Diploma Marketing Online, candidates are provided with a comprehensive introduction to the concept of contemporary marketing, along with all essential elements of the modern marketing mix. Course content covers the creation of an effective marketing plan, critical teachings on branding and packaging, how to reach out to an intended target audience and ultimately how to bring success to any given brand, product or service.

Upon completion, successful candidates will have the option of joining existing brands or marketing agencies at any level and in any sector, or setting out solo and starting a private marketing consultancy.

Course Benefits

  • Accredited Course
  • Full Tutor Support
  • Self Paced, No Fixed Schedules
  • Available to Students anywhere in the World
  • Interest Free Fee Instalments
Course Syllabus

Diploma Marketing Online:  Key Topics

Marketing Diploma Onlineconsists of the following course modules:

Unit 1 - Introduction to Marketing

The introductory course unit concentrates on providing a broad overview of marketing from a contemporary business perspective, guiding candidates through the marketing mix, the various roles the professional marketer plays in building a successful business, the difference between marketing and selling and why it is that marketing is of such importance.

Unit 2 - Marketing Environment

In the second course unit, focus shifts to the marketing environment and atmosphere. Candidates are introduced the concepts of the micro-environment, the macro-environment and the internal-environment, exploring the specifics and importance of each both in isolation and in conjunction with one another.

Unit 3 - Markets and Market Segmentations

The central focus in Unit 3 is that of market segmentation, guiding candidates through a variety of market types and characteristics, the importance of market segmentation and the core requirements for segmenting a market.  Exactly what a market is and what it represents from the perspective of the marketing professional is explored in-depth.

Unit 4 - Consumer Behaviour

The fourth course unit introduces candidates to consumer behaviour and the importance of developing a comprehensive understanding thereof.  Course content investigates the consumer buying process, a variety of influential factors in relation to consumer behaviour, the various types of consumers and the differences between a buyer and a user.

Unit 5 - Market Research

The following unit delves deeply into the topic of market research, guiding candidates through the research process, how to approach respondents professionally and the effective analysis of all results obtained.  On the whole, the unit establishes and explains the critical importance of market research from the professional marketer’s perspective.

Unit 6 - Marketing Planning

Professional planning forms the central theme of Unit 6, which thoroughly investigates the market planning process, marketing audits and the establishment/meeting of corporate objectives.  Candidates are also introduced to the concept of tactical planning and a wide variety of associated strategies and theoretical teachings.

Unit 7 - Product Development and Product Lifecycle

The development and lifecycle of products enter the discussion in Unit 7, which incorporates a comprehensive exploration of product innovation value, the development of new products, a variety of common reasons for the failure of products, the concept of the product life cycle (PLC) and effective strategies for marketing a product at each respective stage.

Unit 8 -Product Pricing Strategies

The eight course unit centres on strategic product pricing.  Candidates are introduced to a variety of concepts including the function and value of price, pricing objectives, the various factors that can affect pricing and several key methods for determining appropriate pricing and pricing structures.

Unit 9 - Branding and Packaging

The core focus of Unit 9 is branding and packaging, providing candidates with a broad introduction to both the importance of and the most effective strategies for achieving success with business/product branding and packaging efforts.  Assessing and fulfilling the needs of any given target audience are once again explored and reinforced.

Unit 10 - Promotion Mix

The 10 unit shifts focus to the crucial concept of the promotion mix – what does the term refer to and why is it of such critical importance?  Candidates explore and investigate professional communication processes, what it is that promotion means from the perspective of the marketing professional and what kind of factors/pressures can influence the promotion mix.

Fee & Payment Options

Paying in Installments: £560 (interest FREE Installments)

Deposit: £104

No of Installments: 12

Each Installment: £38

Pay in Full: (£100 Discount) £460


At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Brentwood open learning college has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Brentwood open learning college to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Career Path

With this high-level marketing qualification, your chances of securing or advancing a fulfilling career will increase significantly. Stand out from the crowd and pursue advanced professional positions, including marketing manager, digital manager, market researcher, sales manager, distribution manager and even brand manager – salaries ranging from £20,000 to £50,000+ for executives. 

Who Should Take This Course?
  • Anyone interested in a high-level marketing career
  • Existing marketing workers in pursuit of promotion
  • Marketers with no formal training or qualifications
  • Performance-focused business owners and managers
  • Marketing team leaders and supervisors
  • Anyone planning to set up their own business
  • Candidates looking to give their career prospects a real boost  

Related Links:

Certificate in Marketing (Level 3)

Certificate in Internet Marketing (Level 3)

Certificate in Social Media Marketing (Level 3)

Course Level
Level 4

Awarding Body
ABC Awards

Study Method
Online Learning

Course Duration
260 Hours Approx.

Entry Requirements
No Entry Requirements

Start Date

  • Our most advanced marketing course
  • Explore consumer behaviour the marketing environment
  • Study product pricing, branding and packaging
  • Learn how to conduct valuable market research
  • Study publicity, advertising and personal selling 

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