Marketing Certificate Online represents the ideal introductory qualification for those looking to begin or further develop a career in one of the world’s most dynamic and lucrative industries. Businesses of every conceivable shape, size and purpose are today facing greater competition than ever before. Effective marketing plays a pivotal role in determining who will succeed – professional marketers and marketing managers have never been in higher demand.
Marketing Certificate Online has been designed with those without any prior experience or knowledge in mind. Course content begins with a general introduction to marketing as a concept and why it is that the world’s business community in its entirety is so dependent on it. Candidates then move on to discover essential teachings on the marketing mix, the development of a marketing plan and how to better-understand consumer behaviour in order to effectively target specific audiences and demographics.
Upon completion of the six-unit course, candidates will find themselves in a prime position to be taken on by established businesses or marketing agencies, though freelance consultancy service provision is always a popular career path.
Marketing Certificate Online,consists of the following six units:
Unit 1 – Introduction to Marketing
In the opening unit, candidates are introduced to the concept of marketing along with what it is that makes marketing so important. The unit also covers the all-important marketing mix, along with the various jobs and careers available as a marketing professional.
Unit 2 – Marketing Environment
The second unit focuses on marketing environments covering Micro, Macro and Internal marketing concepts. Candidates begin to build a better understanding of how marketing works in various capacities and its inherent complexities.
Unit 3 – Market Segmentation
The various market types and their characteristics are introduced in the third unit, which provides candidates with a detailed introduction to the subject of market segmentation.
Unit 4 – Consumer Behaviour
Understanding and evaluating consumer behaviour forms the core focus of the fourth unit. Content covers the various different types of consumer, what kinds of factors influence the behaviour of consumers and in-depth analysis of the consumer buying process.
Unit 5 – Developing a Marketing Plan
The core focus of the fifth unit is the development and implementation of a professional marketing plan. Candidates are taken through all key elements of the marketing planning process, along with marketing audits, the importance of feedback and product innovation value.
Unit 6 – Promotion Mix
Rounding off the course, the final unit introduces and investigates the concept of promotion mix. Candidates receive comprehensive insights covering why promotion is so important, effective communication processes, promotion mix as a concept and a series of factors that affect promotion mix.
Paying in Instalments: £395 Interest FREE Instalments)
Deposit: £95
No of Instalments: 12
Each Instalment: £25
Pay in Full: (£80 Discount) £315
At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Brentwood open learning college has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Brentwood open learning college to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
Marketing careers are incredibly diverse and rewarding, though can be enhanced significantly with a recognised qualification. You may choose to work in market research, public relations, sales, advertising or any other area of key importance to the modern business. Typical salaries vary from £20,000 to more than £50,000 with sufficient experience.
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Course Level
Level 3
Awarding Body
ABC Awards
Study Method
Online Learning
Course Duration
200 Hours Approx.
Entry Requirements
No entry requirement.
Start Date
Ongoing
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