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Diploma in Marketing QLS Level 7



Course Overview

Advanced Diploma in Marketing

Ready to kick your marketing career into high gear?  With a Level 7 Advanced Diploma in Marketing on your CV, your dream job could be right at your fingertips.  Brentwood Open Learning College is proud to offer this exclusive Diploma in Marketing (Level 7), designed exclusively for home study and open for enrolment right now. The most advanced and intensive of our online marketing diploma courses, this endorsed Level 7 program comprises 22 in-depth modules with online assessments.  Topics covered include market research, consumer behaviour, marketing strategy development, product pricing, telemarketing, advertising and publicity, distribution channels and many more besides.  Discover a new standard in flexible and enjoyable online education, brought you exclusively by Brentwood Open Learning College.

Why Study Marketing?

Reliance on effective marketing is one of the few things all businesses have in common.  Irrespective of industry or sector, it is the way a business presents itself, its products and its services that makes all the difference.  For those who work in marketing, the challenge lies in convincing consumers that their products and services are the best available.  Often in the face of ferocious competition from all corners, marketers combine extensive research with carefully formulated strategies to influence opinion and motivate action.  It is a broad, diverse and uniquely fascinating field, which is as much about human psychology as it is creative thinking.  However ambitious your career objectives may be, you’ll be a step closer to making them happen with a Level 7 Diploma on your CV!

Course Syllabus

At Brentwood Open Learning College, our exclusive marketing diploma courses are open to new and experienced personnel alike.  Study the art of high-impact marketing over the course of 22 modules, covering the following topics:

Module 1 - Introduction to Marketing

Learn how marketers play a key role in the performance and prosperity of all types of businesses, along with the main objectives of marketing activities and how marketing differs from promotion, advertising and selling.

Module 2 - Marketing Environment

Study the various factors and pressures that can influence the effectiveness of marketing activities, along with the extent to which these factors can be controlled or compensated for.  The importance of continuously monitoring and tracking the marketing environment is also discussed.

Module 3 - Markets and Market Segmentations

Find out how market segmentation forms the core of all effective marketing strategies, learn how to segment markets in accordance with target demographics and study the main market classifications, including consumer markets and organisational markets.

Module 4 - Consumer Behaviour

A fascinating exploration of consumer behaviour follows in Module Four, discussing how and why consumers make specific purchase decisions on the basis of various factors.  The extent to which cultural influences affect purchase decisions is also discussed.

Module 5 - Market Research

Module Five provides a crash-course introduction to market research activities and the objectives of conducting market research. Several primary market research methods are introduced and discussed, along with how to perform quantitative data analysis.

Module 6 - Marketing Planning

Learn how to lay the foundations for an impactful and influential marketing strategy, along with how marketing audits are conducted to provide invaluable insights. The importance of assessing the strengths and weaknesses of a current marketing strategy is also discussed.

Module 7 - Product Development and Product Lifecycle

Module Seven examines each primary stage of the product life cycle in-depth, along with the basics of bringing new products to market. Various approaches to initial concept vetting and pre-launch product testing are outlined and examined.

Module 8 - Product Pricing Strategies

Offers invaluable insights into the influence product pricing strategies can have on the appeal of any product or service, along with how disproportionately low prices can be just as off-putting as excessive costs. Key factors to consider when pricing products are detailed and discussed.

Module 9 - Branding and Packaging

Module Nine explains why such heavy emphasis is placed on effective branding and packaging in a marketing context, along with the extent to which packaging alone has a major influence on the purchase decisions of customers.

Module 10 - Channels of Distribution

An overview of several primary channels of distribution, along with the potential benefits of developing a multichannel distribution strategy where plausible.  The potential pros and cons of the various distribution channels are also examined.

Module 11 - Promotion Mix

Candidates then consider the distinguishing features that separate promotion from advertising, marketing and selling, alongside a breakdown of the promotion mix and a detailed assessment of its component phases.

Module 12 - Personal Selling and Sales Promotion

Tips and guidelines for improved sales skills are then provided, along with an overview of the characteristics, qualities and personality traits of effective salespeople.  Candidates are also introduced to the concept of ‘smart’ selling and its broad practical applications.

Module 13 - Advertising and Publicity

A more detailed examination of publicity and advertising follows in Module 13, highlighting the importance of positive PR and the cornerstones of an effective advertising campaign. Several key advertising and PR activities are also detailed and discussed.

Module 14 - The Importance of Body Language in Sales

Module 14 discusses how body language and nonverbal cues can often be even more influential than verbal communication.  Candidates learn how to both interpret and use various forms of body language to their advantage.

Module 15 - Building Relationships for Success in Sales

The art of effective customer relationship development is then explored, with particular emphasis on the value of championing a customer-focused culture in the workplace.  The benefits of investing heavily in customer loyalty are explored in depth.

Module 16 - Telemarketing

Learn how telemarketing continues to play an important role in the contemporary marketing landscape in Module 16, including how pre-call planning and strategic scripting can boost the effectiveness of telesales and telemarketing activities.

Module 17 - Preparing for Sales Presentations

Practical pointers for putting on more engaging presentations are then provided, along with how meticulous planning holds the key to a successful sales presentation.  The importance of confidence and presence when delivering proposals is also discussed.

Module 18 - Techniques for Maximum Sales

Further tips and guidelines for becoming a more effective salesperson are provided in Module 18, which draws links between personal productivity and selling skills.  Confidence and assertiveness as essential traits for effective selling are also examined.

Module 19 - Creativity and Innovation

The creative side of the marketing and advertising profession is then discussed, highlighting how creativity and innovation and often hold the key to inspiring and engaging marketing strategies.  Candidates learn how to encourage creativity and inspire innovation in the workplace.

Module 20 - Creating a PPC Campaign

A fascinating introduction to Pay Per Click (PPC) marketing follows, covering keyword research, budget allocation, launching a PPC campaign and continuously optimising PPC activities to ensure the best possible ROI.

Module 21 - Building a Brand on Social Media

The appeal and influence of social media are analysed in Module 21, along with how the world’s leading social networks can be leveraged as the largest and most powerful marketing platforms on the web.

Module 22 - Search Engine Optimisation (SEO)

The course concludes with a detailed introduction to the art of effective SEO, with a step-by-step guide to the basics of search marketing and practical pointers for climbing the ranks in the SERP listings with the major search engines.

Brentwood Open Learning College offers some free certificate courses in Internet Marketing. Explore now on our website. 

Fee & Payment Options

Paying in Installments: £1100 (interest FREE Installments)

Deposit: £320

No of Installments: 12

Each Installment: £65

Pay in Full: (£200 Discount) £900

Endorsement

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Career Path

Whether looking to go into business for yourself or climb the ranks with your current employer, this Advanced Marketing Diploma could make all the difference. The job market for qualified and capable marketing professionals is exceptionally broad and diverse.  Focus on your preferred specialism within the field, or become an all-round marketing maven of the highest calibre. Armed with the drive and determination to succeed, there are no limitations to where a career in marketing could take you.

Who Should Take This Course?

Brentwood Open Learning College offers a dynamic portfolio of marketing courses, open for enrolment all year round.  Our most advanced marketing diploma could be the ideal course for:

  • Jobseekers pursuing entry-level marketing roles
  • Anyone who works in sales, marketing, advertising or PR
  • Business owners, senior executives and decisionmakers
  • Anyone interested in contractual or freelance job opportunities
  • Online business owners looking to improve their selling skills
  • Marketing personnel pursuing career development opportunities

Enrol online and get started today, or contact a member of our student support team anytime to learn more.

Course at QLS
Level 7

Endorsement
Endorsed by Quality Licence Scheme

Study Method
Online

Course Duration
620 Hours

Entry Requirements
There are no particular entry requirements

Start Date
Ongoing




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Pay Online


Save 80%

WAS
£ 1100

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£ 220



Diploma in Marketing QLS Level 7



Save 80%

WAS
£ 1100

NOW
£ 220



Course at QLS
Level 7

Endorsed By
Endorsed by Quality Licence Scheme

Study Method
Online

Course Duration
620 Hours

Entry Requirements
There are no particular entry requirements

Start Date
Ongoing






Course Overview

Advanced Diploma in Marketing

Ready to kick your marketing career into high gear?  With a Level 7 Advanced Diploma in Marketing on your CV, your dream job could be right at your fingertips.  Brentwood Open Learning College is proud to offer this exclusive Diploma in Marketing (Level 7), designed exclusively for home study and open for enrolment right now. The most advanced and intensive of our online marketing diploma courses, this endorsed Level 7 program comprises 22 in-depth modules with online assessments.  Topics covered include market research, consumer behaviour, marketing strategy development, product pricing, telemarketing, advertising and publicity, distribution channels and many more besides.  Discover a new standard in flexible and enjoyable online education, brought you exclusively by Brentwood Open Learning College.

Why Study Marketing?

Reliance on effective marketing is one of the few things all businesses have in common.  Irrespective of industry or sector, it is the way a business presents itself, its products and its services that makes all the difference.  For those who work in marketing, the challenge lies in convincing consumers that their products and services are the best available.  Often in the face of ferocious competition from all corners, marketers combine extensive research with carefully formulated strategies to influence opinion and motivate action.  It is a broad, diverse and uniquely fascinating field, which is as much about human psychology as it is creative thinking.  However ambitious your career objectives may be, you’ll be a step closer to making them happen with a Level 7 Diploma on your CV!

Course Syllabus

At Brentwood Open Learning College, our exclusive marketing diploma courses are open to new and experienced personnel alike.  Study the art of high-impact marketing over the course of 22 modules, covering the following topics:

Module 1 - Introduction to Marketing

Learn how marketers play a key role in the performance and prosperity of all types of businesses, along with the main objectives of marketing activities and how marketing differs from promotion, advertising and selling.

Module 2 - Marketing Environment

Study the various factors and pressures that can influence the effectiveness of marketing activities, along with the extent to which these factors can be controlled or compensated for.  The importance of continuously monitoring and tracking the marketing environment is also discussed.

Module 3 - Markets and Market Segmentations

Find out how market segmentation forms the core of all effective marketing strategies, learn how to segment markets in accordance with target demographics and study the main market classifications, including consumer markets and organisational markets.

Module 4 - Consumer Behaviour

A fascinating exploration of consumer behaviour follows in Module Four, discussing how and why consumers make specific purchase decisions on the basis of various factors.  The extent to which cultural influences affect purchase decisions is also discussed.

Module 5 - Market Research

Module Five provides a crash-course introduction to market research activities and the objectives of conducting market research. Several primary market research methods are introduced and discussed, along with how to perform quantitative data analysis.

Module 6 - Marketing Planning

Learn how to lay the foundations for an impactful and influential marketing strategy, along with how marketing audits are conducted to provide invaluable insights. The importance of assessing the strengths and weaknesses of a current marketing strategy is also discussed.

Module 7 - Product Development and Product Lifecycle

Module Seven examines each primary stage of the product life cycle in-depth, along with the basics of bringing new products to market. Various approaches to initial concept vetting and pre-launch product testing are outlined and examined.

Module 8 - Product Pricing Strategies

Offers invaluable insights into the influence product pricing strategies can have on the appeal of any product or service, along with how disproportionately low prices can be just as off-putting as excessive costs. Key factors to consider when pricing products are detailed and discussed.

Module 9 - Branding and Packaging

Module Nine explains why such heavy emphasis is placed on effective branding and packaging in a marketing context, along with the extent to which packaging alone has a major influence on the purchase decisions of customers.

Module 10 - Channels of Distribution

An overview of several primary channels of distribution, along with the potential benefits of developing a multichannel distribution strategy where plausible.  The potential pros and cons of the various distribution channels are also examined.

Module 11 - Promotion Mix

Candidates then consider the distinguishing features that separate promotion from advertising, marketing and selling, alongside a breakdown of the promotion mix and a detailed assessment of its component phases.

Module 12 - Personal Selling and Sales Promotion

Tips and guidelines for improved sales skills are then provided, along with an overview of the characteristics, qualities and personality traits of effective salespeople.  Candidates are also introduced to the concept of ‘smart’ selling and its broad practical applications.

Module 13 - Advertising and Publicity

A more detailed examination of publicity and advertising follows in Module 13, highlighting the importance of positive PR and the cornerstones of an effective advertising campaign. Several key advertising and PR activities are also detailed and discussed.

Module 14 - The Importance of Body Language in Sales

Module 14 discusses how body language and nonverbal cues can often be even more influential than verbal communication.  Candidates learn how to both interpret and use various forms of body language to their advantage.

Module 15 - Building Relationships for Success in Sales

The art of effective customer relationship development is then explored, with particular emphasis on the value of championing a customer-focused culture in the workplace.  The benefits of investing heavily in customer loyalty are explored in depth.

Module 16 - Telemarketing

Learn how telemarketing continues to play an important role in the contemporary marketing landscape in Module 16, including how pre-call planning and strategic scripting can boost the effectiveness of telesales and telemarketing activities.

Module 17 - Preparing for Sales Presentations

Practical pointers for putting on more engaging presentations are then provided, along with how meticulous planning holds the key to a successful sales presentation.  The importance of confidence and presence when delivering proposals is also discussed.

Module 18 - Techniques for Maximum Sales

Further tips and guidelines for becoming a more effective salesperson are provided in Module 18, which draws links between personal productivity and selling skills.  Confidence and assertiveness as essential traits for effective selling are also examined.

Module 19 - Creativity and Innovation

The creative side of the marketing and advertising profession is then discussed, highlighting how creativity and innovation and often hold the key to inspiring and engaging marketing strategies.  Candidates learn how to encourage creativity and inspire innovation in the workplace.

Module 20 - Creating a PPC Campaign

A fascinating introduction to Pay Per Click (PPC) marketing follows, covering keyword research, budget allocation, launching a PPC campaign and continuously optimising PPC activities to ensure the best possible ROI.

Module 21 - Building a Brand on Social Media

The appeal and influence of social media are analysed in Module 21, along with how the world’s leading social networks can be leveraged as the largest and most powerful marketing platforms on the web.

Module 22 - Search Engine Optimisation (SEO)

The course concludes with a detailed introduction to the art of effective SEO, with a step-by-step guide to the basics of search marketing and practical pointers for climbing the ranks in the SERP listings with the major search engines.

Brentwood Open Learning College offers some free certificate courses in Internet Marketing. Explore now on our website. 

Fee & Payment Options

Paying in Installments: £1100 (interest FREE Installments)

Deposit: £320

No of Installments: 12

Each Installment: £65

Pay in Full: (£200 Discount) £900

Endorsement

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Career Path

Whether looking to go into business for yourself or climb the ranks with your current employer, this Advanced Marketing Diploma could make all the difference. The job market for qualified and capable marketing professionals is exceptionally broad and diverse.  Focus on your preferred specialism within the field, or become an all-round marketing maven of the highest calibre. Armed with the drive and determination to succeed, there are no limitations to where a career in marketing could take you.

Who Should Take This Course?

Brentwood Open Learning College offers a dynamic portfolio of marketing courses, open for enrolment all year round.  Our most advanced marketing diploma could be the ideal course for:

  • Jobseekers pursuing entry-level marketing roles
  • Anyone who works in sales, marketing, advertising or PR
  • Business owners, senior executives and decisionmakers
  • Anyone interested in contractual or freelance job opportunities
  • Online business owners looking to improve their selling skills
  • Marketing personnel pursuing career development opportunities

Enrol online and get started today, or contact a member of our student support team anytime to learn more.

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