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Certificate in Internet Marketing (Level 3)

Course Overview

Online Internet Marketing Certificate

Internet marketing is fundamentally important for any business or company intent on survival in today’s cut-throat market. The terms itself is extremely broad-reaching, encompassing a number of specialist fields including social media marketing, email marketing and search engine marketing. However, many companies struggle to extract the maximum potential from modern internet marketing because they do not fully understand how to use it effectively. 

Online internet marketing Certificate ,is the ideal course for individuals and business owners with limited experience in marketing and the desire to explore its fundamental concepts. This course focuses on the various key methods of online marketing, along with the assessment of results achieved with online marketing campaigns. Participants of this course will investigate how to determine if they are reaching their target audiences, where they can find the most valuable leads and how to pinpoint the best way to engage them.

The program as a whole offers invaluable teachings on internet marketing strategies and how they fit into an overall marketing plan. Course content covers techniques for engaging and influencing a target audience, the basics of search engine optimisation and use of online advertising for boosting marketing performance. Throughout the six modules of the course, candidates learn about the role played by distribution services in e-mail marketing campaigns, along with how to go about optimisation of internet marketing plans.  

Course Syllabus

Online internet marketing Certificate, consists of the following six units:

Unit 1 – What is Internet Marketing?

The first unit of the course provides a broad introduction to internet marketing. Candidates are introduced to the basic concepts of SEO (Search Engine Optimisation), social media, email marketing, affiliate programmes and web development and design. Content explores how each entity can assist web marketing efforts.

Unit 2 – Creating an Internet Marketing Plan

Course content in the second unit moves on to the creation of a workable and effective internet marketing plan. The unit covers the importance of internet marketing, introducing the concepts of the marketing cycle and market and consumer analysis. Candidates also learn about competition evaluation.

Unit 3 – E-Mail Marketing

E-mail marketing remains the main focus of the third module, discussing the specifics of what email marketing is and how it works. Candidates are also guided through what it is that makes e-mail marketing such a uniquely powerful platform.

Unit 4 – Search Engine Optimisation (SEO)

The fourth unit revolves around SEO - aka Search Engine Optimisation. Candidates explore what SEO is as a concept, how it works and where it fits into the web marketing mix. This unit also introduces the concepts of search engines, keyword optimization and SERP (Search Engine Results Page) rankings.

Unit 5 – Advertising Online

The main focus of the fifth module is online advertising, with candidates being guided through the concept as a whole and how to make a success of web marketing efforts. Addition key topics including PPC (Pay per Click), account setup, choice of keywords and ad-composition are also introduced.

Unit 6 – Social Media Marketing

In the sixth and final unit, candidates investigate the power, reach and scope of social media marketing. Course content covers the development of a social media plan, expansion of an online presence, blog creation and an introduction to Twitter, LinkedIn and Facebook and YouTube.  

Fee & Payment Options

Paying in Instalments: £395 (Interest FREE Instalments)

Deposit: £95

No of Instalments: 12

Each Instalment: £25

Pay in Full: (£80 Discount) £315


At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Brentwood open learning college has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Brentwood open learning college to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications.   ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Career Path

Upon completion of the course, you will find yourself in a much stronger positon to seek employment or promotion in a digital marketing setting. Typical roles include social media specialist, market analyst, email marketer, SEO specialist, sales manager, PPC strategist and more, with salaries ranging from £20,000 to more than £50,000 with experience. 

Who Should Take This Course?
  • Traditional marketers with no digital marketing experience
  • Job market newcomers pursuing entry-level roles
  • Marketing workers looking to climb the career ladder
  • Business owners, managers and anyone in charge of their own marketing
  • Candidates looking to improve their career outlook and CV

Related Links:

Certificate in Social Media Marketing (Level 3)

Certificate in Internet Marketing (Level 1)

Course Level
Level 3

Awarding Body
ABC Awards

Study Method
Online Learning

Course Duration
200 Hours Approx.

Entry Requirements
No entry requirement.

Start Date

  • Explore the growing power and importance of web marketing
  • Learn how to create an effective web marketing plan
  • Study email marketing techniques and strategies
  • Pick up essential search engine optimisation skills
  • Explore the unique reach and value of social media marketing 

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