Online Internet Marketing Certificate

Develop essential digital marketing knowledge and practical business skills with the Online Internet Marketing Certificate from BOLC Academy. Designed for beginners, entrepreneurs and professionals looking to expand their marketing expertise, this flexible programme provides an introduction to online marketing strategies while supporting professional development, career progression and workplace confidence.

Modern businesses rely heavily on effective digital marketing to attract customers, build brand awareness and remain competitive. However, successful online marketing requires more than simply promoting products and services. Organisations need professionals who understand customer behaviour, digital communication and how to measure campaign performance. This Internet Marketing Course Online introduces the key concepts required to develop effective marketing approaches in today's digital environment.

The programme explores the fundamentals of internet marketing, including social media marketing, email marketing and search engine marketing. Candidates learn how businesses identify target audiences, generate valuable leads and create campaigns designed to engage potential customers more effectively.

Throughout the course, learners examine important online marketing strategies and how they contribute to an overall marketing plan. Key topics include audience targeting, search engine optimisation basics, online advertising, email marketing campaigns and methods for improving marketing performance through analysis and optimisation.

Successful digital marketing professionals require a combination of technical knowledge and transferable workplace skills. Communication, strategic thinking, creativity and decision making are valuable abilities for those progressing into marketing management or leadership roles. Candidates interested in developing broader professional capability can explore BOLC Academy's Leadership & Management , supporting leadership development, management capability and workplace leadership skills.

Flexible online learning allows candidates to study at a pace that suits their existing commitments, making this Online Internet Marketing Course suitable for individuals starting a new career, business owners promoting their services and professionals looking to enhance their digital skills.

The knowledge gained through this Online Internet Marketing Certificate can support opportunities across marketing, business development, sales and entrepreneurship. Developing an understanding of online strategies can help professionals contribute more effectively to organisational growth and customer engagement.

Build your digital marketing knowledge, strengthen your professional skills and continue your career development journey with BOLC Academy.

Online internet marketing Certificate ,is the ideal course for individuals and business owners with limited experience in marketing and the desire to explore its fundamental concepts. This course focuses on the various key methods of online marketing, along with the assessment of results achieved with online marketing campaigns. Participants of this course will investigate how to determine if they are reaching their target audiences, where they can find the most valuable leads and how to pinpoint the best way to engage them.

Online internet marketing Certificate, consists of the following six units:

Unit 1 – What is Internet Marketing?

The first unit of the course provides a broad introduction to internet marketing. Candidates are introduced to the basic concepts of SEO (Search Engine Optimisation), social media, email marketing, affiliate programmes and web development and design. Content explores how each entity can assist web marketing efforts.

Unit 2 – Creating an Internet Marketing Plan

Course content in the second unit moves on to the creation of a workable and effective internet marketing plan. The unit covers the importance of internet marketing, introducing the concepts of the marketing cycle and market and consumer analysis. Candidates also learn about competition evaluation.

Unit 3 – E-Mail Marketing

E-mail marketing remains the main focus of the third module, discussing the specifics of what email marketing is and how it works. Candidates are also guided through what it is that makes e-mail marketing such a uniquely powerful platform.

Unit 4 – Search Engine Optimisation (SEO)

The fourth unit revolves around SEO - aka Search Engine Optimisation. Candidates explore what SEO is as a concept, how it works and where it fits into the web marketing mix. This unit also introduces the concepts of search engines, keyword optimization and SERP (Search Engine Results Page) rankings.

Unit 5 – Advertising Online

The main focus of the fifth module is online advertising, with candidates being guided through the concept as a whole and how to make a success of web marketing efforts. Addition key topics including PPC (Pay per Click), account setup, choice of keywords and ad-composition are also introduced.

Unit 6 – Social Media Marketing

In the sixth and final unit, candidates investigate the power, reach and scope of social media marketing. Course content covers the development of a social media plan, expansion of an online presence, blog creation and an introduction to Twitter, LinkedIn and Facebook and YouTube.  

Paying in Instalments: £395 (Interest FREE Instalments)

Deposit: £95

No of Instalments: 12

Each Instalment: £25

Pay in Full: (£80 Discount) £315

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Upon completion of the course, you will find yourself in a much stronger positon to seek employment or promotion in a digital marketing setting. Typical roles include social media specialist, market analyst, email marketer, SEO specialist, sales manager, PPC strategist and more, with salaries ranging from £20,000 to more than £50,000 with experience. 

• Traditional marketers with no digital marketing experience
• Job market newcomers pursuing entry-level roles
• Marketing workers looking to climb the career ladder
• Business owners, managers and anyone in charge of their own marketing
• Candidates looking to improve their career outlook and CV

Related Links:

Certificate in Social Media Marketing (Level 3)

Certificate in Internet Marketing (Level 1)