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Certificate in Telemarketing (Level 3)

Course Overview

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Telemarketing Course online provides a comprehensive introduction to one of the most crucially important 21st century marketing activities. In the right hands, the humble telephone has the potential to be the most powerful marketing tool in the world. And in a world where mobile telephones have become a standard everyday accessory for the masses, the power and potential of telemarketing have never been greater.

Telemarketing forms an important part of the essential business marketing mix – one of the few that gives brands the opportunity to speak directly with target audience members. Throughout the course of the five-unit program, candidates are introduced to the skills, techniques and approaches of successful telemarketers, with the ultimate goal of maximising sales and furthering the success of the business. Course content covers the building of trust with clients and customers, how to succeed with cold calling, essential negotiation skills and how to make a winning first impression.

Ultimately, successful candidates are instilled with the valuable skills and confidence required to begin or further a career in practically any area of sales, working within established businesses or external marketing agencies. 

Course Syllabus

Telemarketing Course Online: Key Topics

Telemarketing Course online,consists of the following five units:

Unit 1 – Verbal Communication

In the first of five units, candidates are introduced to the four E’s of effective voice calls - Expressive, Enunciate, Engage, Energize. The unit explores the importance of consistent courtesy and manners, along with how to create a positive impression when both making and answering telephone calls.

Unit 2 – Exceptional Things About Telephone Sales

The second unit turns attention to the specifics of telephone sales – in particular how telemarketing differs from all other forms of marketing. Candidates explore the various phases and types of negotiation, along with how to build rapport with customers, remaining positive and remembering important names.

Unit 3 – Active Listening Skills

Course content then moves onto critical listening skills, establishing the difference between hearing a client/customer and actively/analytically listening to them. Candidates are also guided through the topic of how and when to ask the right questions throughout the conversation.

Unit 4 – Developing Your Script

The importance of a strong telesales script forms the core focus of Unit 4, which covers the script as a concept, how to write an effective script and the importance of continual modifications and refinements in accordance with performance. Techniques for improving efficiency are also introduced.

Unit 5 – Pre-Call Planning

In the fifth and final unit, candidates discover invaluable strategies and insights for improving sale closure rates, along with effective call-back and lead follow-up techniques. Candidates learn how to generate interest, respond to objections and ultimately close more sales. 

Fee & Payment Options

Paying in Instalments: £395 (Interest FREE Instalments)

Deposit: £95

No of Instalments: 12

Each Instalment: £25

Pay in Full: (£80 Discount) £315


At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Brentwood open learning college has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Brentwood open learning college to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications.   ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Career Path

Your new credentials will help you climb the career ladder in a telesales environment, or perhaps begin a new telesales career. This course is also suitable for business owners and managers looking to improve efficiency and performance. Typical salaries in telemarketing careers begin at around £20,000 and extend beyond £50,000 for senior managers. 

Who Should Take This Course?
  • Existing telesales workers pursuing promotion
  • Job market newcomers seeking entry-level employment
  • Business owners and managers
  • Supervisors and team leaders
  • Marketers with no formal training in telesales
  • Candidates looking to boost their CVs and career prospects

Related Links:

Diploma in Customer Services (Level 4)

Call Centre Certificate (Level 3)

Certificate in Customer Services (Level 2)

Course Level
Level 3

Awarding Body
ABC Awards

Study Method
Online Learning

Course Duration
200 Hours Approx.

Entry Requirements
No entry requirement.

Start Date

  • Master persuasive telephone communication
  • Learn how to create an effective script
  • Develop refined listening skills
  • Improve and enhance verbal communication skills
  • Explore pre-call planning and follow-up techniques

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Course Cost

£ 315

£ 395

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