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Marketing and Sales Course (Level 2)

Course Overview

Courses for Sales and Marketing

Successful sales and marketing strategies have the potential to take any business at any level to extraordinary new heights.  Regardless of the size, power or purpose of any given brand, effectiveness of marketing will play a pivotal role in determining long-term stability and position within the industry.

Courses for Sales and Marketing, provide the perfect introduction to one of the most critically important and increasingly powerful elements of beginning, managing and maintaining the contemporary business. Over the course of five in-depth units, Sales and Marketing Course Online, of candidates explore a series of key sales and marketing concepts from the perspective of a professional business environment.

Course content covers the definitions of and differences between marketing and sales, how to best utilise every penny of even the smallest marketing budgets to achieve success, development and implementation of a professional marketing plan, careful market analysis and how understanding an audience makes all the difference when it comes to driving success.

Course Syllabus

Sales and Marketing Course Online: Key Topics

This Online Sales and Marketing Course, consists of the following five units:

Unit 1 – Introduction to Marketing

The first course unit begins with a broad introduction to sales and marketing, incorporating an investigation into the various elements of a successful marketing strategy, the importance of influence and persuasion, the concept of the marketing cycle and how to both recognise and respond to current marketing/audience trends.

Unit 2 – Developing a Marketing Plan

The creation of an effective and efficient marketing plan represents the core topic focus of Unit 2, in which candidates explore a variety of professional marketing strategies, the establishment and management of a marketing budget, the development and importance of the marketing plan and ultimately, how to put a marketing plan into action.

Unit 3 – Advertising and Networking

The power and importance of advertising and networking enter the discussion in Unit 3.  Candidates are guided through a variety of key networking tips, several common advertising myths, the basics of contemporary Internet marketing, a number of key advertising strategies, an introduction to e-mail marketing and a broad overview of search engine optimisation (SEO).

Unit 4 – Promotion Mix

In the penultimate course unit, the concept of promotion mix is explored in-depth.  Course content covers a variety of common factors that can affect the promotion mix, the meaning and importance of promotion as a whole, the basics of the professional communication process and more.

Unit 5 – Personal Selling and Sales Promotion

The final unit of the course centres around sales promotion and personal selling, incorporating a broad definition of personal selling and why it is of such importance. The concepts of trade promotion and sales promotion are also introduced, along with what it is that makes for an effective salesperson and a variety of helpful selling theories.

Fee & Payment Options

Paying in Instalments: £360 (Interest FREE Instalments)

Deposit: £80

No of Instalments: 10

Each Instalment: £28

Pay in Full: (£60 Discount) £300


At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Brentwood open learning college has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Brentwood open learning college to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Career Path

Your new credentials will help you work toward a life-long career in marketing, or more advanced studies at a higher level. Typical entry-level marketing roles include research assistant, marketing assistant, sales associate, audience analyst, digital researcher and many more besides, with salaries usually starting from around the £20,000 mark. 

Who Should Take This Course?
  • Newcomers to marketing and sales
  • Candidates considering advanced studies at a higher level
  • Existing employees with no formal marketing training
  • Business owners, managers and entrepreneurs
  • Job market newcomers pursuing entry-level roles
  • Anyone interested in boosting the CVs and job prospects

Related Links:

Starting an Online Business Course (Level 3)

How to Start an Online Business (Level 1)

Course Level
Level 2

Awarding Body
ABC Awards

Study Method
Online Learning

Course Duration
125 Hours Approx.

Entry Requirements
No entry requirement.

Start Date

  • Learn how the marketing industry works
  • Study key elements of the marketing mix and promotion mix
  • Improve networking and communication skills
  • Explore the basics of SEO and e-mail marketing
  • Find out what makes a truly effective salesperson

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Course Cost

£ 300

£ 360

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