Adwords Online Course

Develop practical digital marketing skills and learn how to create effective online advertising campaigns with the AdWords Online Course from BOLC Academy. Designed for beginners, entrepreneurs and professionals looking to strengthen their marketing knowledge, this flexible programme introduces the principles of pay-per-click advertising, campaign planning and data-driven marketing decisions.

Online advertising has transformed the way businesses connect with customers. Organisations of all sizes can now reach targeted audiences, but success depends on understanding how to create relevant campaigns, manage budgets effectively and communicate the right message to the right people. This PPC Training Online course helps learners develop the knowledge required to use Google AdWords effectively and improve digital marketing performance.

Throughout the programme, candidates explore the fundamentals of pay-per-click advertising before progressing into the practical application of Google AdWords campaigns. Key areas include campaign planning, budget management, keyword selection, creating effective ad groups, writing persuasive advertisements and applying optimisation techniques to improve campaign results.

Successful digital marketing requires more than technical advertising knowledge. Professionals must also understand customer behaviour, communication strategies and business objectives. These transferable skills are valuable for individuals progressing into marketing, management and leadership positions, where strategic thinking, decision making and performance analysis are essential.

Candidates interested in developing broader professional capabilities can also explore BOLC Academy's wider professional courses, supporting continued professional development across different business areas. Those moving into management responsibilities can further strengthen their capabilities through Leadership & Management , developing skills in communication, team leadership and organisational performance.

Flexible online learning allows candidates to study around existing commitments, making this course suitable for professionals, business owners and individuals looking to expand their digital marketing expertise. Learners can develop practical knowledge that can be applied to promoting their own business, supporting an organisation or improving their career prospects.

Whether your goal is to understand how to create Google AdWords campaigns, improve online advertising performance or build valuable workplace skills, this AdWords Online Course provides a strong foundation for success in the digital business environment.

Take the next step in developing your marketing knowledge and professional capability with BOLC Academy.

Pay per click ads are often the instinctive go-to means for businesses looking to advertising online. On this PPC Training Online,- the biggest available pay per click engine in the world Google AdWords – is both introduced and dissected across five in-depth units. Candidates are guided through the process of using this uniquely-lucrative tool for creating world-class marketing campaigns and advertising their products more effectively and efficiently.

Goodle Adwords Online Course: Key Topics

The adwords Online Course, consists of the following five units:

Unit 1 – Understanding AdWords Lingo

The first unit focuses mainly on AdWords jargon, introducing candidates to the very specific language used in this and other areas of web marketing. Course content covers the basics of SEO (Search Engine Optimization), along with what exactly PPC (Pay per Click) is and how it works.

Unit 2 – Creating an AdWords Strategy

The main focus of the second unit is the creation of an effective AdWords strategy.  Candidates are guided through the process of powerful PPC campaign planning, along with the most important criteria to consider when selecting keywords. The concept of the ad group along with short-tail and long-tail keywords are also introduced.     

Unit 3 – Creating a PPC Campaign

The third unit moves on to the creation of PPC (Pay per Click) campaigns. Course content covers PPC budget setting, exploration of the concept of quality score, quality score breakdown and general quality improvement techniques. 

Unit 4 – Designing Your Ads

The fourth module of the course centres around ad design. Candidates learn how to choose the language for an ad, along with how to structure it in the proper manner. The concept of persuasive techniques is also introduced.  

Unit 5 – Looking at Success

The fifth and final unit focuses on the optimisation of the ad to further its chances of success. It explores the use of GDN (Google’s Display Network) and the key metrics that are required for making a successful ad, including click-through rates (CTR). 

Paying in Instalments: £395 (Interest FREE Instalments)

Deposit: £95

No of Instalments: 12

Each Instalment: £25

Pay in Full: (£80 Discount) £315

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

You new skills and talents will help you climb the career ladder in a marketing environment, or perhaps secure your first job in contemporary digital marketing. Typical positons in web marketing include creative assistant, email marketer, social media manager, market researcher, media planner, sales director and many more, with salaries ranging from £20,000 to £45,000 and up. 

• Existing marketers looking to build PPC skills
• Business owners interested in enhanced marketing campaigns
• Webmasters interested in optimising their online assets
• Newcomers looking to secure a rewarding role in web marketing
• Anyone interested in improving their CV and career prospects

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Diploma in Marketing

Certificate in Internet Marketing (Level 1)