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Creating Google Adwords Campaign (Level 3)

Course Overview

Adwords Online Course

This adwords Online Course,  guides candidates through the specifics of one of the most potentially lucrative approaches to marketing the internet age has brought the business world. Businesses in all sectors are these days able to deliver their messages to audiences that were far beyond their reach in the past. However, in order to make full use of the web’s power, businesses have to market their products and services thoughtfully and intelligently. 

Pay per click ads are often the instinctive go-to means for businesses looking to advertising online. On this PPC Training Online,- the biggest available pay per click engine in the world Google AdWords – is both introduced and dissected across five in-depth units. Candidates are guided through the process of using this uniquely-lucrative tool for creating world-class marketing campaigns and advertising their products more effectively and efficiently.

Course content begins with a broad introduction to the concept of pay per click in general, before shifting focus to the specific of Google AdWords. Planning and budgeting for a successful AdWords campaign are investigated, along with the selecting of quality keywords, setting up ad groups, the design requirements of a persuasive advert and the tweaks and optimization techniques that are necessary for increasing success throughout the campaign.

Successful candidates will have the option of putting their new skills and knowledge to use with an existing brand or business, or for the promotion of their own business, products or services.  

Course Syllabus

Goodle Adwords Online Course: Key Topics

The adwords Online Course, consists of the following five units:

Unit 1 – Understanding AdWords Lingo

The first unit focuses mainly on AdWords jargon, introducing candidates to the very specific language used in this and other areas of web marketing. Course content covers the basics of SEO (Search Engine Optimization), along with what exactly PPC (Pay per Click) is and how it works.

Unit 2 – Creating an AdWords Strategy

The main focus of the second unit is the creation of an effective AdWords strategy.  Candidates are guided through the process of powerful PPC campaign planning, along with the most important criteria to consider when selecting keywords. The concept of the ad group along with short-tail and long-tail keywords are also introduced.     

Unit 3 – Creating a PPC Campaign

The third unit moves on to the creation of PPC (Pay per Click) campaigns. Course content covers PPC budget setting, exploration of the concept of quality score, quality score breakdown and general quality improvement techniques. 

Unit 4 – Designing Your Ads

The fourth module of the course centres around ad design. Candidates learn how to choose the language for an ad, along with how to structure it in the proper manner. The concept of persuasive techniques is also introduced.  

Unit 5 – Looking at Success

The fifth and final unit focuses on the optimisation of the ad to further its chances of success. It explores the use of GDN (Google’s Display Network) and the key metrics that are required for making a successful ad, including click-through rates (CTR). 

Fee & Payment Options

Paying in Instalments: £395 (Interest FREE Instalments)

Deposit: £95

No of Instalments: 12

Each Instalment: £25

Pay in Full: (£80 Discount) £315


At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Brentwood open learning college has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Brentwood open learning college to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications.   ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Career Path

You new skills and talents will help you climb the career ladder in a marketing environment, or perhaps secure your first job in contemporary digital marketing. Typical positons in web marketing include creative assistant, email marketer, social media manager, market researcher, media planner, sales director and many more, with salaries ranging from £20,000 to £45,000 and up. 

Who Should Take This Course?
  • Existing marketers looking to build PPC skills
  • Business owners interested in enhanced marketing campaigns
  • Webmasters interested in optimising their online assets
  • Newcomers looking to secure a rewarding role in web marketing
  • Anyone interested in improving their CV and career prospects

Related Links:

Diploma in Marketing

Certificate in Internet Marketing (Level 1)

Course Level
Level 3

Awarding Body
ABC Awards

Study Method
Online Learning

Course Duration
200 Hours Approx.

Entry Requirements
No entry requirement.

Start Date

  • Learn how to make money with pay-per-click advertising
  • Explore the world’s most powerful PPC platform
  • Study effective ad design and optimisation
  • Learn how to create outstanding AdWords strategies
  • Pick up essential search engine optimisation skills 

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