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Diploma in Public Relations (Level 4)

Course Overview

Diploma in Public Relations

Regardless of whether or not a brand or business works directly with the public, the power of public opinion is total.  Irrespective of the size of the organization or its primary purpose, severe reputational damage has the potential to shake a business to its core, or even spell its demise.  At the opposite end of the spectrum, a sudden explosion in positive public opinion can propel the even the smallest of businesses to extraordinary heights practically overnight.  Charged with the responsibility of monitoring, managing and to a large extent influencing public opinion, the role of the public relations professional is one of enormous challenges, responsibilities and endless opportunities.

This Diploma in Public Relations provides a concise yet comprehensive introduction to the subject of contemporary PR, introducing a wide variety of core concepts and essential theoretical teachings. With no relevant background or experience required, candidates are gradually guided through the intricacies of professional PR and ultimately instilled with the knowledge and skills required to take up enviable PR positions at any level.

Course content on PR Courses Online, incorporates an investigation into maximizing the value of all PR activities, how to deal with the media, building positive brand exposure and the importance of contemporary PR/marketing tools and platforms. The course as a whole is geared toward conveying the importance and mechanics of professional reputation management, along with how to use effective PR skills to steer any brand or business toward success.

PR Courses Online: Key Benefits

  • Accredited Course
  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • Interest Free Fee Instalments 

Course Syllabus

Public Relation Course Online: Key Topics

Diploma in Public Relations consists of the following units:

Unit 1 - Introduction to Public Relations

In the first course unit, candidates are introduced to the concept of public relations and the various elements that contribute to successful/effective PR. Exactly how and why PR plays an important role in the success of the modern business is explored, along with where exactly the PR professional fits into the equation. Crucial communication processes are also introduced.

Unit 2 - Concepts of Public Relations

The second course unit dissects public relations, advertising and publicity in order to communicate the crucial similarities and differences between each. The core components of professional public relations are investigated both independently and in accordance with one another - the overall objectives of PR efforts are also brought into conversation.

Unit 3 - Management and Organisation of Public Relations

Public relations organization and management form the core focus points of the third unit – specifically in relation to macro and external environments. Candidates begin to build an understanding of the critically important role the PR manager plays in any given brand’s reputation enhancement, management and maintenance.

Unit 4 - Public Relations as Planned Communication

Public relations planning represents the primary theme of Unit 4, which introduces candidates to important environment analysis skills, a variety of planning process approaches and the general importance of planning as a key PR component.

Unit 5 - Public Relations Tools & Methods

The following unit provides candidates with a broad overview of various essential public relations tools, methods and strategies. The selection and utilisation of the most appropriate/effective tools is explored, along with the concept ofpublicity media.

Unit 6 - Production of Public Relations Material

A wide variety of public relations materials are introduced in the following unit, which guides candidates through the process of producing PR communications and their respective roles/importance. Corporate publication production is also discussed in-depth.

Unit 7 - Corporate Public Relations

The seventh unit turn attention to corporate PR and the essential planning/implementation of thereof. Candidates investigate the role of the PR professional in the modern corporation, further exploring their respective duties, responsibilities and challenges.

Unit 8 -Media Relations

The often turbulent relationship between businesses and the media is introduced and investigated in the following unit, with candidates gaining valuable insights into media cultivation, opinion writing, media organization structures and how to build/maintain strong and beneficial media relationships.

Unit 9 - Internal Communications

How and why internal communications play a pivotally important role in the PR process forms the primary focus of this unit. Candidates are introduced to a number of critical concepts, including the segmentation of internal publics, employee perspectives, the role of the line manager and ethical communication.

Unit 10 - Issues Management and Public Affairs

Course content then moves onto the management of issues and public affairs from the perspective of the PR professional. Unit content investigates the definition, contexts and ethics of public affairs, developing a framework for managing issues and the three-step framework selection process – thinking, planning and action.

Unit 11 - Crisis Management and Public Relations

Issue management is taken one step further in the following unit, in which candidates investigate crisis management. Course content covers the origins and definitions of various types of crises, possible media reactions, working with online PR crises, effective crisis preparation and all important principles involved in effective crisis management.

Unit 12 - Ethics and Professionalism in Public Relations

In the closing course unit, focus shifts to the various ethical and moral considerations and obligations of the contemporary public relations professional. A series of ethical decision-making models are introduced, along with how they can be applied in a professional setting. Candidates further explore the obligations of the professional PR practitioner.

Fee & Payment Options

Paying in Installments: £560 (interest FREE Installments)

Deposit: £104

No of Installments: 12

Each Installment: £38

Pay in Full: (£100 Discount) £460


At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Brentwood open learning college has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Brentwood open learning college to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Career Path

This high-level PR qualification will prime you for a rewarding career in this dynamic industry. You may choose to pursue a variety of rewarding positions, including PR specialist, PR director, media direction, media relations specialist, communications manager, public affairs director and more, with salaries varying from £20,000 to £50,000+ with sufficient experience. 

Who Should Take This Course?
  • Anyone serious about a life-long career in PR
  • Existing PR workers with no formal qualifications
  • PR workers looking to climb the career ladder
  • Business owners, managers and PR team leaders
  • Anyone starting or running their own business
  • Marketing, sales and customer service specialists
  • Candidates looking to enhance their CV and career outlook

Related Links:

Certificate in Public Relations (Level 3)

Certificate in Public Relations (Level 2)

Certificate in Public Relations (Level 1)

Course Level
Level 4

Awarding Body
ABC Awards

Study Method
Online Learning

Course Duration
260 Hours Approx.

Entry Requirements
No Entry Requirements

Start Date

  • Study public relations at an advanced level
  • Learn how to plan and implement effective PR strategies
  • Build professional-level crisis management skills
  • Study common PR issues and challenges
  • Explore how ethics and morals affect PR processes 

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