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Public Relations Course (Level 1)



Course Overview

PR Course

The power of public opinion cannot and should not be underestimated.  In the business world, to fall out of favour with the public is to risk driving the business as a whole into the ground.  At the other end of the scale, to become a brand that resonates in a big way with the public in general is to find yourself in a position where success is largely inevitable.  Public opinion is something that cannot be left to its own devices, but must instead be meticulously monitored, analysed and influenced.  This is where the professional PR manager steps in – charged with the critically important job of managing and controlling public opinion.  From basic brand promotion to all-out crisis management, PR professionals play an incredibly important role in determining success and stability.

Brentwood Open Learning College invites candidates from all over the world to begin studying public relations today, 100% home study. Enrol today on our public relations courses Online With no strings attached, no deadlines and no time restrictions, this Level 1 PR course is available on a global basis to anyone interested in improving their prospects. We take enormous pride in making distance learning comprehensively enjoyable, affordable and accessible by offering online public relations courses. We provide all course materials required and our ultra-flexible approach allows you to work in your own time and at your own pace. Begin studying today and you never know where tomorrow might take you!

A series of three in-depth modules gradually outline the contemporary PR profession, along with its role and importance in a modern business setting. You will learn exactly what it is that the PR manager does, why comprehensive PR planning is of such critical importance and how to effectively utilise a range of highly valuable PR tools and strategies.

Upon completion, you will have the opportunity to apply for an accredited and recognised ABC Awards certificate to enhance your CV and employment prospects.

Course Syllabus

This PR course is divided into three modules:

Module 1 - PR as Planned Communication

The first course module provides candidates with an insightful introduction to the contemporary concept of PR from a modern business perspective. This is followed by an investigation into effective PR planning processes and the most important core elements thereof, along with the fundamentals of PR planning and an outline of environment analysis.

Module 2 - Public Relations Process

Focus then turns to the PR process in Module 2, which dissects the professional public relations process into its fundamentals and explores each in-depth. Candidates study how PR tactics and strategies must be modified and adapted, in order to be of maximum value in accordance with specific challenges and goals. A number of primary PR tasks and duties are also discussed.

Module 3 - Tools for Public Relations

The course concludes by taking a detailed look at a number of essential tools of importance and value to those working in public relations capacities. Effective PR research and the importance thereof is also discussed, including public research methods, opinion-polling and how advertising and public relations are both very different yet deeply interconnected.

Fee & Payment Options

Paying in Instalments: £180(Interest FREE Instalments)

Deposit: £40

No of Instalments: 10

Each Instalment: £14

Pay in Full: (£40Discount) £140

Accreditation

At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Brentwood open learning college has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 1 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Brentwood open learning college to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Career Path

Take the first step toward an exciting career in PR with this foundation-level course. Upon completion, your new skills and talents will prime you for more advanced studies at a higher level, or to begin pursuing and entry-level role in PR. Typical roles include research assistant, PR assistant, researcher and more, with salaries starting from around £20,000. 

Who Should Take This Course?
  • Candidates planning to continue studying at a higher level
  • Marketing, sales and customer service workers
  • Existing PR workers with no formal qualifications
  • Business owners, managers and entrepreneurs
  • Newcomers looking to explore foundation-level PR
  • Anyone interested in an enhanced CV and career prospects

Related Links:

Certificate in Public Relations (Level 3)

Certificate in Customer Services (Level 2)

Course Level
Level 1

Awarding Body
ABC Awards

Study Method
Online Learning

Course Duration
80 Hours Approx.

Entry Requirements
There are no particular entry requirements

Start Date
Ongoing

  • An entry-level introduction to contemporary PR
  • Study a breakdown of the PR process
  • Explore a range of important PR tools
  • Study the daily duties of the working PR professional
  • Take the first step towards an incredible career in PR


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Course Cost

£ 140

WAS
£ 180

SAVE
£ 40