Online Certificate Public Relations

The way in which any brand or business is perceived by the public will always have a marked impact on its respective success or otherwise. Public opinion is quite simply the most powerful influential factor when it comes to facilitating, furthering or hampering corporate success. Just as positive public opinion can propel businesses to extraordinary heights practically in an instant, falling out of favour with the public has the potential to harm, even destroy an established brand.

In this Online Certificate Public Relations, candidates are provided with a brief introduction to the subjects of professional PR and the role of the contemporary PR manager. Businesses and public sector organisations alike are fundamentally dependent on strong and consistent public relations in order to operate with strength and long-term viability. It is the job of the professional public relations manager (or PR department) to take control of building, maintaining and continually monitoring the quality of public relations, in order to ensure public opinion remains positive at all times.

Over the course of four units, candidates are introduced to professional public relations as a business concept, before being guided through the creation of a PR plan, creating the appropriate media image, working with the media to promote and support the brand’s image and ultimately how to deal with a variety of common PR issues and crises.

Course Syllabus

Online Certificate in Public Relations: Key Topics

This Online Certificate Public Relations, course consists of the following four units:

Unit 1 – Introduction to Public Relations

In the first course unit, candidates are introduced to public relations and provided with a comprehensive overview of how, where and why PR fits in with contemporary corporate operations. Additional concepts introduced include goal-defining strategies, how to create a professional PR plan, fragmentation and the selection of appropriate PR tactics.

Unit 2 – Creating Your Media Image

The importance of building and maintaining a strong media image represents the core focus of Unit 2, which guides candidates through the creation of an appropriate brand message, selecting the ideal spokesperson/s and the establishment of core media guidelines to work in accordance with.

Unit 3 – Managing the Media

Media management from a PR perspective continues into Unit 3, which shifts focus to the creation of catchy headlines, the power and purpose of press releases, how to effectively use sound bites, how to approach/address difficult questions and ultimately the options available when in a ‘no comment’ scenario.

Unit 4 – PR and Crisis Management

Rounding off the course, the fourth and final unit and examines crisis management from a PR perspective. Candidates are guided through a series of critical teachings including business recovery and continuity, the most important elements of the professional crisis plan, the establishment and purpose of an emergency operations centre and the way in which social media and public relations are intrinsically linked.

Fee & Payment Options

Paying in Instalments: £360 (Interest FREE Instalments)

Deposit: £80

No of Instalments: 10

Each Instalment: £28

Pay in Full: (£60 Discount) £300

Endorsement

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Career Path

A recognised PR qualification will help you stand out from the crowd in the eyes of employers. You may also use your new skills and talents to move on to higher-level PR studies at diploma level. Typical positions in PR include communications manager, media planner, events planner, communications specialist, research assistant, public affairs manager and more – salaries beginning from around £20,000.

Who Should Take This Course?