The way in which any brand or business is perceived by the public will always have a marked impact on its respective success or otherwise. Public opinion is quite simply the most powerful influential factor when it comes to facilitating, furthering or hampering corporate success. Just as positive public opinion can propel businesses to extraordinary heights practically in an instant, falling out of favour with the public has the potential to harm, even destroy an established brand.
This Online Certificate Public Relations, course consists of the following four units:
Unit 1 – Introduction to Public Relations
In the first course unit, candidates are introduced to public relations and provided with a comprehensive overview of how, where and why PR fits in with contemporary corporate operations. Additional concepts introduced include goal-defining strategies, how to create a professional PR plan, fragmentation and the selection of appropriate PR tactics.
Unit 2 – Creating Your Media Image
The importance of building and maintaining a strong media image represents the core focus of Unit 2, which guides candidates through the creation of an appropriate brand message, selecting the ideal spokesperson/s and the establishment of core media guidelines to work in accordance with.
Unit 3 – Managing the Media
Media management from a PR perspective continues into Unit 3, which shifts focus to the creation of catchy headlines, the power and purpose of press releases, how to effectively use sound bites, how to approach/address difficult questions and ultimately the options available when in a ‘no comment’ scenario.
Unit 4 – PR and Crisis Management
Rounding off the course, the fourth and final unit and examines crisis management from a PR perspective. Candidates are guided through a series of critical teachings including business recovery and continuity, the most important elements of the professional crisis plan, the establishment and purpose of an emergency operations centre and the way in which social media and public relations are intrinsically linked.
Paying in Instalments: £360 (Interest FREE Instalments)
No of Instalments: 10
Each Instalment: £28
Pay in Full: (£60 Discount) £300
At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
The course itself has been designed by BOLC to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.
What is ABC Awards?
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
A recognised PR qualification will help you stand out from the crowd in the eyes of employers. You may also use your new skills and talents to move on to higher-level PR studies at diploma level. Typical positions in PR include communications manager, media planner, events planner, communications specialist, research assistant, public affairs manager and more – salaries beginning from around £20,000.
125 Hours Approx.
No entry requirement.
“Having held onto the same PR position for year, I decided to give my prospects a nudge with an online course. And it worked – I’m not working as a research assistant with a major retail chain and couldn’t be happier!
PR is no profession for the faint-hearted, but I absolutely love it. The BOLC course I took fired up my career goals like I’d never have expected, ultimately landing me a career doing what I love to do…every single day!