The power of public opinion cannot and should not be underestimated. In the business world, to fall out of favour with the public is to risk driving the business as a whole into the ground. At the other end of the scale, to become a brand that resonates in a big way with the public in general is to find yourself in a position where success is largely inevitable. Public opinion is something that cannot be left to its own devices, but must instead be meticulously monitored, analysed and influenced. This is where the professional PR manager steps in – charged with the critically important job of managing and controlling public opinion. From basic brand promotion to all-out crisis management, PR professionals play an incredibly important role in determining success and stability.
Brentwood Open Learning College invites candidates from all over the world to begin studying public relations today, 100% home study. Enrol today on our public relations courses Online With no strings attached, no deadlines and no time restrictions, this Level 1 PR course is available on a global basis to anyone interested in improving their prospects. We take enormous pride in making distance learning comprehensively enjoyable, affordable and accessible by offering online public relations courses. We provide all course materials required and our ultra-flexible approach allows you to work in your own time and at your own pace. Begin studying today and you never know where tomorrow might take you!
A series of three in-depth modules gradually outline the contemporary PR profession, along with its role and importance in a modern business setting. You will learn exactly what it is that the PR manager does, why comprehensive PR planning is of such critical importance and how to effectively utilise a range of highly valuable PR tools and strategies.
Upon completion, you will have the opportunity to apply for an accredited and recognised ABC Awards certificate to enhance your CV and employment prospects.
This PR course is divided into three modules:
Module 1 - PR as Planned Communication
The first course module provides candidates with an insightful introduction to the contemporary concept of PR from a modern business perspective. This is followed by an investigation into effective PR planning processes and the most important core elements thereof, along with the fundamentals of PR planning and an outline of environment analysis.
Module 2 - Public Relations Process
Focus then turns to the PR process in Module 2, which dissects the professional public relations process into its fundamentals and explores each in-depth. Candidates study how PR tactics and strategies must be modified and adapted, in order to be of maximum value in accordance with specific challenges and goals. A number of primary PR tasks and duties are also discussed.
Module 3 - Tools for Public Relations
The course concludes by taking a detailed look at a number of essential tools of importance and value to those working in public relations capacities. Effective PR research and the importance thereof is also discussed, including public research methods, opinion-polling and how advertising and public relations are both very different yet deeply interconnected.
Paying in Instalments: £180(Interest FREE Instalments)
No of Instalments: 10
Each Instalment: £14
Pay in Full: (£40Discount) £140
At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
The course itself has been designed by BOLC to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.
What is ABC Awards?
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
Take the first step toward an exciting career in PR with this foundation-level course. Upon completion, your new skills and talents will prime you for more advanced studies at a higher level, or to begin pursuing and entry-level role in PR. Typical roles include research assistant, PR assistant, researcher and more, with salaries starting from around £20,000.
80 Hours Approx.
There are no particular entry requirements
PR is no profession for the faint-hearted, but I absolutely love it. The BOLC course I took fired up my career goals like I’d never have expected, ultimately landing me a career doing what I love to do…every single day!
Having held onto the same PR position for year, I decided to give my prospects a nudge with an online course. And it worked – I’m not working as a research assistant with a major retail chain and couldn’t be happier!