Perhaps the only thing every brand and business the world over has in common is the way in which marketing plays a key role in its respective performance and very survival. Now more than ever, in a world where every sector is comprehensively congested, reaching out to an intended target audience and winning its approval has never been more difficult. Even the biggest brands on the face of the Earth of face the ever-growing threat of the smaller business and the start-up, which with a strong approach to marketing could become a genuine global sensation quite literally overnight.
Unsurprisingly, those with the highest-level marketing skills, talents and knowledge can pretty much write their own tickets career-wise. This Diploma Marketing Online, has been designed for those with the desire to join one of the world’s most lucrative and opportunity-laden industries, where success has the potential to bring the kinds of rewards most may have never dreamed possible.
Throughout the course Diploma Marketing Online, candidates are provided with a comprehensive introduction to the concept of contemporary marketing, along with all essential elements of the modern marketing mix. Course content covers the creation of an effective marketing plan, critical teachings on branding and packaging, how to reach out to an intended target audience and ultimately how to bring success to any given brand, product or service.
Upon completion, successful candidates will have the option of joining existing brands or marketing agencies at any level and in any sector, or setting out solo and starting a private marketing consultancy.
Marketing Diploma Onlineconsists of the following course modules:
Unit 1 - Introduction to Marketing
The introductory course unit concentrates on providing a broad overview of marketing from a contemporary business perspective, guiding candidates through the marketing mix, the various roles the professional marketer plays in building a successful business, the difference between marketing and selling and why it is that marketing is of such importance.
Unit 2 - Marketing Environment
In the second course unit, focus shifts to the marketing environment and atmosphere. Candidates are introduced the concepts of the micro-environment, the macro-environment and the internal-environment, exploring the specifics and importance of each both in isolation and in conjunction with one another.
Unit 3 - Markets and Market Segmentations
The central focus in Unit 3 is that of market segmentation, guiding candidates through a variety of market types and characteristics, the importance of market segmentation and the core requirements for segmenting a market. Exactly what a market is and what it represents from the perspective of the marketing professional is explored in-depth.
Unit 4 - Consumer Behaviour
The fourth course unit introduces candidates to consumer behaviour and the importance of developing a comprehensive understanding thereof. Course content investigates the consumer buying process, a variety of influential factors in relation to consumer behaviour, the various types of consumers and the differences between a buyer and a user.
Unit 5 - Market Research
The following unit delves deeply into the topic of market research, guiding candidates through the research process, how to approach respondents professionally and the effective analysis of all results obtained. On the whole, the unit establishes and explains the critical importance of market research from the professional marketer’s perspective.
Unit 6 - Marketing Planning
Professional planning forms the central theme of Unit 6, which thoroughly investigates the market planning process, marketing audits and the establishment/meeting of corporate objectives. Candidates are also introduced to the concept of tactical planning and a wide variety of associated strategies and theoretical teachings.
Unit 7 - Product Development and Product Lifecycle
The development and lifecycle of products enter the discussion in Unit 7, which incorporates a comprehensive exploration of product innovation value, the development of new products, a variety of common reasons for the failure of products, the concept of the product life cycle (PLC) and effective strategies for marketing a product at each respective stage.
Unit 8 -Product Pricing Strategies
The eight course unit centres on strategic product pricing. Candidates are introduced to a variety of concepts including the function and value of price, pricing objectives, the various factors that can affect pricing and several key methods for determining appropriate pricing and pricing structures.
Unit 9 - Branding and Packaging
The core focus of Unit 9 is branding and packaging, providing candidates with a broad introduction to both the importance of and the most effective strategies for achieving success with business/product branding and packaging efforts. Assessing and fulfilling the needs of any given target audience are once again explored and reinforced.
Unit 10 - Channels of Distribution
Distribution channels form the primary theme of Unit 10, introducing candidates to the functions of distribution channels along with a comprehensive definition as to what exactly a distribution channel is. The most commonly used and effective distribution channels are discussed, along with how various pressures, variables and considerations can influence which distribution channels represent the best choices for a business.
Unit 11 - Promotion Mix
The eleventh unit shifts focus to the crucial concept of the promotion mix – what does the term refer to and why is it of such critical importance? Candidates explore and investigate professional communication processes, what it is that promotion means from the perspective of the marketing professional and what kind of factors/pressures can influence the promotion mix.
Unit 12 - Personal Selling and Sales Promotion
Course content in Unit 12 outlines sales promotion and personal selling, incorporating a comprehensive overview of the definition of personal selling, the personal selling process, important selling theory and why personal selling matters to the contemporary marketing professional. The qualities that make for an effective salesperson are also discussed in-depth.
Unit 13 - Advertising and Publicity
In the final course unit, candidates are introduced to the concept of advertising with respect to where, how and why it fits into an overall marketing mix/strategy. The benefits of effective advertising are discussed at length, along with who exactly is involved in the advertising process and the advertisement of media decisions.
Paying in Installments: £560 (interest FREE Installments)
No of Installments: 12
Each Installment: £38
Pay in Full: (£100 Discount) £460
At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
The course itself has been designed by BOLC to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.
What is ABC Awards?
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
With this high-level marketing qualification, your chances of securing or advancing a fulfilling career will increase significantly. Stand out from the crowd and pursue advanced professional positions, including marketing manager, digital manager, market researcher, sales manager, distribution manager and even brand manager – salaries ranging from £20,000 to £50,000+ for executives.
260 Hours Approx.
No Entry Requirements
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