Internet marketing is fundamentally important for any business or company intent on survival in today’s cut-throat market. The terms itself is extremely broad-reaching, encompassing a number of specialist fields including social media marketing, email marketing and search engine marketing. However, many companies struggle to extract the maximum potential from modern internet marketing because they do not fully understand how to use it effectively.
Online internet marketing Certificate ,is the ideal course for individuals and business owners with limited experience in marketing and the desire to explore its fundamental concepts. This course focuses on the various key methods of online marketing, along with the assessment of results achieved with online marketing campaigns. Participants of this course will investigate how to determine if they are reaching their target audiences, where they can find the most valuable leads and how to pinpoint the best way to engage them.
The program as a whole offers invaluable teachings on internet marketing strategies and how they fit into an overall marketing plan. Course content covers techniques for engaging and influencing a target audience, the basics of search engine optimisation and use of online advertising for boosting marketing performance. Throughout the six modules of the course, candidates learn about the role played by distribution services in e-mail marketing campaigns, along with how to go about optimisation of internet marketing plans.
Online internet marketing Certificate, consists of the following six units:
Unit 1 – What is Internet Marketing?
The first unit of the course provides a broad introduction to internet marketing. Candidates are introduced to the basic concepts of SEO (Search Engine Optimisation), social media, email marketing, affiliate programmes and web development and design. Content explores how each entity can assist web marketing efforts.
Unit 2 – Creating an Internet Marketing Plan
Course content in the second unit moves on to the creation of a workable and effective internet marketing plan. The unit covers the importance of internet marketing, introducing the concepts of the marketing cycle and market and consumer analysis. Candidates also learn about competition evaluation.
Unit 3 – E-Mail Marketing
E-mail marketing remains the main focus of the third module, discussing the specifics of what email marketing is and how it works. Candidates are also guided through what it is that makes e-mail marketing such a uniquely powerful platform.
Unit 4 – Search Engine Optimisation (SEO)
The fourth unit revolves around SEO - aka Search Engine Optimisation. Candidates explore what SEO is as a concept, how it works and where it fits into the web marketing mix. This unit also introduces the concepts of search engines, keyword optimization and SERP (Search Engine Results Page) rankings.
Unit 5 – Advertising Online
The main focus of the fifth module is online advertising, with candidates being guided through the concept as a whole and how to make a success of web marketing efforts. Addition key topics including PPC (Pay per Click), account setup, choice of keywords and ad-composition are also introduced.
Unit 6 – Social Media Marketing
In the sixth and final unit, candidates investigate the power, reach and scope of social media marketing. Course content covers the development of a social media plan, expansion of an online presence, blog creation and an introduction to Twitter, LinkedIn and Facebook and YouTube.
Paying in Instalments: £395 (Interest FREE Instalments)
No of Instalments: 12
Each Instalment: £25
Pay in Full: (£80 Discount) £315
At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
The course itself has been designed by BOLC to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.
What is ABC Awards?
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
Upon completion of the course, you will find yourself in a much stronger positon to seek employment or promotion in a digital marketing setting. Typical roles include social media specialist, market analyst, email marketer, SEO specialist, sales manager, PPC strategist and more, with salaries ranging from £20,000 to more than £50,000 with experience.
200 Hours Approx.
No entry requirement.
I’ve been working as a marketing assistant for just under a year now and couldn’t be happier with the position. BOLC’s Marketing Diploma certainly helped get me where I needed to be – thanks guys!
I took a BOLC Internet Marketing course to help me more effectively market my own business. I found the content of the course, the support I received and the value for money to be outstanding all-round.