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Diploma in Customer Service (Level 4)

Course Overview

Customer Service Certification

High-quality customer service plays a role in the success and stability of every business at every level and spanning all contemporary sectors.  Whether public, private or non-profit in nature, the service a business provides for its clients and customers will ultimately determineits reputation, position and long-term relevance.  Just as outstanding customer service can propel a business to incredible heights, lackluster customer service can shake even the of largest global brands to their very core. 

Customer Service Certificate

This Customer Service Certification has being designed for those looking to build on an existing passion for superior service standardswith professional-level competencies.  A comprehensive understandingof what any given target audience expects and how to consistently exceed expectations is one of the single most sought-after qualities at all levels of business on a global basis.  Successful completion of this diploma therefore has the potential to open limitless doors for beginning or advancing existing careers in largely any industry area, spanning private and public sectors alike.

Over the course Customer Service Certificate, candidates explore the core elements of world-class customer service including both the beneficial effects of quality customer care and the detrimental impact of poor service standards.  Essential insights on understanding and presenting the needs of customers combine with crucial theoretical teachings on customer service strategy development and associated team training and coaching. Customer Service Course Online, also covers dealing with difficult situations, the importance/value of customer feedback and how to handle complaints in an effective and beneficial manner.

Course Benefits

  • Accredited Course
  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • Interest Free Fee Instalments
Course Syllabus

Customer Services Key Topics

This Customer Service Certification course consists of following 12 units:

Unit 1 - Introduction to Customer Services

The introductory course unit explores customer services as a concept, providing candidates with a broad overview of key customer service elements, the benefits of customer focus, identifying customer needs, caring for an existing customer-base and the evolution of customer service from a contemporary perspective.

Unit 2 - Understanding Your Customers

Course content in the second unit focuses more intensively on interpreting and understanding the needs and expectations of a target audience.  Along with introducing the importance of customer understanding, candidates are guided through the process of listening to, questioning and confirming customers’ needs.

Unit 3 - Developing Customer Service Strategy

Customer service strategy development enters the discussion in the unit 3, which centers largely around the establishing of objectives, outlining a clear customer service vision and mission, the most important areas to focus on when developing a customer service strategy and building a culture where customer focus always takes precedence.

Unit 4 -Implementing a Service Excellence Strategy

The concept of the customer service excellence strategy is the central themein Unit 4, which guides candidates through the creation of a strategy, marketing customer excellence strategies for the benefit of brand reputation and how to effectively introduce a new program to current employees.

Unit 5 - Training and Development for Customer Service

Precisely how, why, where and to what extent training and development are directly connected to customer service standards is explored in-depth throughout the 5th unit.  Candidates investigate the identification of training and development objectives, a variety of effective training and development methods and how to incorporate customer service excellence in all aspects of training and development.

Unit 6 - Importance of Effective Communication

The relationship between communication and a strong customer service strategy represents the core focus of Unit 6.  Candidates are introduced to communications strategy development, internal and external customer communication and a variety of training materials, tools and approaches.

Unit 7 - Building Long-Term Customer Relations

The importance of repeat business and the development of long-term customer relations form the central themes ofUnit 7.  Course content explores the differences between satisfaction and delight, what it is that nurtures and encourages loyalty, why some businesses depend on long-term relationships more than others and additional key concepts central to customer relationship management.

Unit 8 - Dealing with Unprofitable Customers

Tried and tested strategies for dealing with unprofitable customers are introduced in Unit 8, guiding candidates through the analysis of customer value, better-understanding customer behaviour and ultimately how to turn an unprofitable customer into a profitable customer.

Unit 9 - Importance of Customer’s Feedback

The value of customer feedback forms the central topic of Unit 9, in which candidates explore the true value and impact of listening to customers, effective monitoring and analysis of customer satisfaction, how to proactively monitor customer complaints and the measurement of customer loyalty.

Fee & Payment Options

Paying in Installments: £560 (interest FREE Installments)

Deposit: £104

No of Installments: 12

Each Installment: £38

Pay in Full: (£100 Discount) £460


At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Brentwood open learning college has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Brentwood open learning college to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.



Career Path

If you’re serious about a life-long career in customer care, this high-level qualification could help take you to the top. Typical positons you may choose to pursue include customer service manager, team leader, customer relations manager, PR manager and many more besides, with salaries varying from £20,000 to £50,000+. 

Who Should Take This Course?
  • Candidates interested in supervisory and managerial roles
  • Existing workers looking to improve promotion prospects
  • Any customer care workers pursuing personal improvement
  • Business owners, managers and supervisors
  • Anyone serious about a rewarding career in customer care

Related Links:

Certificate in Customer Services (Level 3)

Diploma in Public Relations (Level 4)

Certificate in Communication Skills (Level 2)

Course Level
Level 4

Awarding Body
ABC Awards

Study Method
Online Learning

Course Duration
260 Hours Approx.

Entry Requirements
No Entry Requirements

Start Date

  • Our highest-level customer service course
  • Study the needs and expectations of new and existing customers
  • Learn how to develop a strong customer service strategy
  • Discover the key to building long-term customer relationships
  • Explore the value of customer feedback and enhancing loyalty 

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Course Cost

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