Marketing Certificate Online Programs

Marketing Certificate Online represents the ideal introductory qualification for those looking to begin or further develop a career in one of the world’s most dynamic and lucrative industries.  Businesses of every conceivable shape, size and purpose are today facing greater competition than ever before.  Effective marketing plays a pivotal role in determining who will succeed – professional marketers and marketing managers have never been in higher demand.

Marketing Certificate Online has been designed with those without any prior experience or knowledge in mind. Course content begins with a general introduction to marketing as a concept and why it is that the world’s business community in its entirety is so dependent on it. Candidates then move on to discover essential teachings on the marketing mix, the development of a marketing plan and how to better-understand consumer behaviour in order to effectively target specific audiences and demographics.

Upon completion of the six-unit course, candidates will find themselves in a prime position to be taken on by established businesses or marketing agencies, though freelance consultancy service provision is always a popular career path.

Marketing Certificate Online: Key Topics

Marketing Certificate Online,consists of the following six units:

Unit 1 – Introduction to Marketing

In the opening unit, candidates are introduced to the concept of marketing along with what it is that makes marketing so important.  The unit also covers the all-important marketing mix, along with the various jobs and careers available as a marketing professional.

Unit 2 – Marketing Environment

The second unit focuses on marketing environments covering Micro, Macro and Internal marketing concepts.  Candidates begin to build a better understanding of how marketing works in various capacities and its inherent complexities.

Unit 3 – Market Segmentation

The various market types and their characteristics are introduced in the third unit, which provides candidates with a detailed introduction to the subject of market segmentation.

Unit 4 – Consumer Behaviour

Understanding and evaluating consumer behaviour forms the core focus of the fourth unit.  Content covers the various different types of consumer, what kinds of factors influence the behaviour of consumers and in-depth analysis of the consumer buying process.

Unit 5 – Developing a Marketing Plan

The core focus of the fifth unit is the development and implementation of a professional marketing plan.  Candidates are taken through all key elements of the marketing planning process, along with marketing audits, the importance of feedback and product innovation value.

Unit 6 – Promotion Mix

Rounding off the course, the final unit introduces and investigates the concept of promotion mix. Candidates receive comprehensive insights covering why promotion is so important, effective communication processes, promotion mix as a concept and a series of factors that affect promotion mix. 

Paying in Instalments: £395 Interest FREE Instalments)

Deposit: £95

No of Instalments: 12

Each Instalment: £25

Pay in Full: (£80 Discount) £315

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Marketing careers are incredibly diverse and rewarding, though can be enhanced significantly with a recognised qualification. You may choose to work in market research, public relations, sales, advertising or any other area of key importance to the modern business. Typical salaries vary from £20,000 to more than £50,000 with sufficient experience. 

• Current employees in pursuit of promotion
• Marketers with no formal training or qualifications
• Business owners, managers and entrepreneurs
• Anyone interested in PR, advertising and sales
• Candidates looking to improve their employment prospects

Related Links:

Diploma in Marketing

Certificate in Marketing and Sales (Level 2)

Certificate in Telemarketing (Level 3)