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Diploma in Marketing at QLS Level 6



Course Overview

Diploma in Sales and Marketing

Enrol online with Brentwood Open Learning College, for the chance to improve your career prospects with an advanced Diploma in Sales and Marketing.  Enjoy the freedom to study in your own time and at a pace that suits your lifestyle, as you work your way towards an endorsed Level 6 Marketing Diploma.  Designed with newcomers and experienced marketing personnel in mind, this in-depth program covers a wide range of topics over the course of 17 modules.  Learn how to conduct market research, analyse consumer behaviour, create a high-impact marketing strategy and more. Sign up for this exclusive marketing diploma online in just a few clicks, or contact our admissions team to discuss alternative enrolment options. 

Why Study Marketing?

The knowledge and skills of talented marketing personnel are in consistently high demand.  Marketing is a broad and diverse field, encompassing everything from pricing strategy development to customer relationship management to brand development and digital marketing.  The effectiveness of a marketing strategy can single-handedly determine the success of any product, any service and any business as a whole.  Convincing customers to do business with one specific brand over all others isn’t easy, but is nonetheless the main objective in marketing.  For creative thinkers with a passion for people and a problem solving attitude, career opportunities in marketing and advertising are wide open.

Course Syllabus

Brentwood Open Learning College provides an extensive portfolio of programs for home study.  This in-depth Marketing Diploma comprises 17 modules and examines the topics outlined below:

Module 1 - Introduction to Marketing

Learners are provided with a broad overview of the marketing profession and the contemporary marketing landscape in the first module, which also touches upon marketing campaign development and the differences between marketing, advertising and selling.

Module 2 - Marketing Environment

A fascinating examination of the various pressures that can influence the effectiveness and appropriateness of a marketing strategy, which may be internal or external in nature.  The concept of micro-environments in marketing is also discussed.

Module 3 - Markets and Market Segmentations

Candidates consider the importance of strategic market segmentation, along with the objectives of segmentation and its role in marketing campaign development.  The different types of markets and demographics are also introduced and examined.

Module 4 - Consumer Behaviour

Offers an insightful overview of the different types of customers and a detailed breakdown of the purchase process, considering why it is that certain customers choose to buy certain products and services, and the factors that influence their decisions.

Module 5 - Market Research

Candidates learn how to conduct market research using a variety of methods, while examining the objectives of market research and how to ensure the data collected is used effectively.  Several essential data analysis tips are also provided.

Module 6 - Marketing Planning

The initial stages of planning a marketing strategy are then discussed, including the use of marketing audits and when they should be conducted.  The importance of establishing meaningful objectives for a marketing strategy is also discussed.

Module 7 - Product Development and Product Lifecycle

Module Seven provides learners with a detailed overview of the product lifecycle, examining each of its main phases independently and as part of a collective whole.  Additional topics covered include concept testing, idea vetting and more.

Module 8 - Product Pricing Strategies

Module Eight examines the impact product pricing can have on the appeal of any product or service.  Candidates are guided through the process of developing a viable pricing structure, in accordance with a wide range of variables.

Module 9 - Branding and Packaging

The extent to which product packaging influences appeal is discussed in Module Nine, which links product packaging with wider brand development activities such as slogan writing, logo design and the importance of selecting the right brand name.

Module 10 - Channels of Distribution

Learners consider the advantages and disadvantages associated with several major distribution channels, along with the substantial benefits of omnichannel distribution and how to ensure the efficiency of a distribution strategy.

Module 11 - Promotion Mix

A detailed breakdown of the promotion mix and its components, highlighting the differences between promotion, marketing and selling. The fundamentals of effective product/service promotion and the pitfalls of ineffective promotional activities are also discussed.

Module 12 - The Importance of Body Language in Sales

A crash-course introduction to the art of effective body language, in which candidates learn how to accurately interpret and confidently use non-verbal cues.  Tips, guidelines and activities for becoming a more active listener are also provided.

Module 13 - Techniques for Maximum Sales

Module 13 discusses the characteristics of the ideal salesperson, along with how adopting a ‘smarter’ approach to selling can make it easier to close more sales and increase the value of every sale closed.

Module 14 - Creativity and Innovation

Examines the benefits of creativity and innovation in the development and execution of a marketing strategy, with a series of tips for inspiring others to be more creative, plus activities for nurturing group creativity and open-mindedness.

Module 15 - Creating a PPC Campaign

A step-by-step introduction to Pay Par Click (PPC) marketing, covering the basics of selecting appropriate keywords, assigning a PPC budget, launching a paid search marketing campaign and continuously optimising a PPC strategy for the best possible ROI.

Module 16 - Building a Brand on Social Media

Candidates learn how the major social platforms can be leveraged for high-impact marketing and advertising purposes, providing businesses with the opportunity to reach billions of engaged consumers worldwide with their marketing messages.

Module 17 - Search Engine Optimisation (SEO)

Explores search engine optimisation (SEO) and provides a series of pointers for improved organic search marketing, including the importance of choosing the right keywords, using analytics to monitor performance and an overview of the major SERP ranking factors,

Brentwood Open Learning College offers some free certificate courses in Internet Marketing. Explore now on our website. 

Fee & Payment Options

Paying in Installments: £900 (interest FREE Installments)

Deposit: £180

No of Installments: 12

Each Installment: £60

Pay in Full: (£200 Discount) £700

Endorsement

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Career Path

To become a successful marketing professional is to gain access to a diverse range of job opportunities at home and abroad.  For some, the dream is to become a high-profile marketing executive with a major brand or business.  For others, it’s all about the perks of self-employment as a freelance or contractual marketing consultant.  In both instances, marketing is a field with high earnings potential and limitless scope for long-term career development.

Who Should Take This Course?

Brentwood Open Learning College specialises in flexible and enjoyable home study courses for ambitious learners. Our Level 6 Marketing Diploma could be the ideal course for:

  • Jobseekers pursuing entry-level marketing roles
  • Anyone who works in sales, marketing, advertising or PR
  • Business owners, senior executives and decisionmakers
  • Anyone interested in contractual or freelance job opportunities
  • Online business owners looking to improve their selling skills
  • Marketing personnel pursuing career development opportunities

From start to finish, you’ll be provided with all the learning resources and expert tutor support you need to gain maximum value from your studies.  Enrol online, or contact Brentwood Open Learning College anytime to learn more.

Course at QLS
Level 6

Endorsement
Endorsed by Quality Licence Scheme

Study Method
Online

Course Duration
500 Hours

Entry Requirements
There are no particular entry requirements

Start Date
Ongoing




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Diploma in Marketing at QLS Level 6



Save 80%

WAS
£ 900

NOW
£ 180



Course at QLS
Level 6

Endorsed By
Endorsed by Quality Licence Scheme

Study Method
Online

Course Duration
500 Hours

Entry Requirements
There are no particular entry requirements

Start Date
Ongoing






Course Overview

Diploma in Sales and Marketing

Enrol online with Brentwood Open Learning College, for the chance to improve your career prospects with an advanced Diploma in Sales and Marketing.  Enjoy the freedom to study in your own time and at a pace that suits your lifestyle, as you work your way towards an endorsed Level 6 Marketing Diploma.  Designed with newcomers and experienced marketing personnel in mind, this in-depth program covers a wide range of topics over the course of 17 modules.  Learn how to conduct market research, analyse consumer behaviour, create a high-impact marketing strategy and more. Sign up for this exclusive marketing diploma online in just a few clicks, or contact our admissions team to discuss alternative enrolment options. 

Why Study Marketing?

The knowledge and skills of talented marketing personnel are in consistently high demand.  Marketing is a broad and diverse field, encompassing everything from pricing strategy development to customer relationship management to brand development and digital marketing.  The effectiveness of a marketing strategy can single-handedly determine the success of any product, any service and any business as a whole.  Convincing customers to do business with one specific brand over all others isn’t easy, but is nonetheless the main objective in marketing.  For creative thinkers with a passion for people and a problem solving attitude, career opportunities in marketing and advertising are wide open.

Course Syllabus

Brentwood Open Learning College provides an extensive portfolio of programs for home study.  This in-depth Marketing Diploma comprises 17 modules and examines the topics outlined below:

Module 1 - Introduction to Marketing

Learners are provided with a broad overview of the marketing profession and the contemporary marketing landscape in the first module, which also touches upon marketing campaign development and the differences between marketing, advertising and selling.

Module 2 - Marketing Environment

A fascinating examination of the various pressures that can influence the effectiveness and appropriateness of a marketing strategy, which may be internal or external in nature.  The concept of micro-environments in marketing is also discussed.

Module 3 - Markets and Market Segmentations

Candidates consider the importance of strategic market segmentation, along with the objectives of segmentation and its role in marketing campaign development.  The different types of markets and demographics are also introduced and examined.

Module 4 - Consumer Behaviour

Offers an insightful overview of the different types of customers and a detailed breakdown of the purchase process, considering why it is that certain customers choose to buy certain products and services, and the factors that influence their decisions.

Module 5 - Market Research

Candidates learn how to conduct market research using a variety of methods, while examining the objectives of market research and how to ensure the data collected is used effectively.  Several essential data analysis tips are also provided.

Module 6 - Marketing Planning

The initial stages of planning a marketing strategy are then discussed, including the use of marketing audits and when they should be conducted.  The importance of establishing meaningful objectives for a marketing strategy is also discussed.

Module 7 - Product Development and Product Lifecycle

Module Seven provides learners with a detailed overview of the product lifecycle, examining each of its main phases independently and as part of a collective whole.  Additional topics covered include concept testing, idea vetting and more.

Module 8 - Product Pricing Strategies

Module Eight examines the impact product pricing can have on the appeal of any product or service.  Candidates are guided through the process of developing a viable pricing structure, in accordance with a wide range of variables.

Module 9 - Branding and Packaging

The extent to which product packaging influences appeal is discussed in Module Nine, which links product packaging with wider brand development activities such as slogan writing, logo design and the importance of selecting the right brand name.

Module 10 - Channels of Distribution

Learners consider the advantages and disadvantages associated with several major distribution channels, along with the substantial benefits of omnichannel distribution and how to ensure the efficiency of a distribution strategy.

Module 11 - Promotion Mix

A detailed breakdown of the promotion mix and its components, highlighting the differences between promotion, marketing and selling. The fundamentals of effective product/service promotion and the pitfalls of ineffective promotional activities are also discussed.

Module 12 - The Importance of Body Language in Sales

A crash-course introduction to the art of effective body language, in which candidates learn how to accurately interpret and confidently use non-verbal cues.  Tips, guidelines and activities for becoming a more active listener are also provided.

Module 13 - Techniques for Maximum Sales

Module 13 discusses the characteristics of the ideal salesperson, along with how adopting a ‘smarter’ approach to selling can make it easier to close more sales and increase the value of every sale closed.

Module 14 - Creativity and Innovation

Examines the benefits of creativity and innovation in the development and execution of a marketing strategy, with a series of tips for inspiring others to be more creative, plus activities for nurturing group creativity and open-mindedness.

Module 15 - Creating a PPC Campaign

A step-by-step introduction to Pay Par Click (PPC) marketing, covering the basics of selecting appropriate keywords, assigning a PPC budget, launching a paid search marketing campaign and continuously optimising a PPC strategy for the best possible ROI.

Module 16 - Building a Brand on Social Media

Candidates learn how the major social platforms can be leveraged for high-impact marketing and advertising purposes, providing businesses with the opportunity to reach billions of engaged consumers worldwide with their marketing messages.

Module 17 - Search Engine Optimisation (SEO)

Explores search engine optimisation (SEO) and provides a series of pointers for improved organic search marketing, including the importance of choosing the right keywords, using analytics to monitor performance and an overview of the major SERP ranking factors,

Brentwood Open Learning College offers some free certificate courses in Internet Marketing. Explore now on our website. 

Fee & Payment Options

Paying in Installments: £900 (interest FREE Installments)

Deposit: £180

No of Installments: 12

Each Installment: £60

Pay in Full: (£200 Discount) £700

Endorsement

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Career Path

To become a successful marketing professional is to gain access to a diverse range of job opportunities at home and abroad.  For some, the dream is to become a high-profile marketing executive with a major brand or business.  For others, it’s all about the perks of self-employment as a freelance or contractual marketing consultant.  In both instances, marketing is a field with high earnings potential and limitless scope for long-term career development.

Who Should Take This Course?

Brentwood Open Learning College specialises in flexible and enjoyable home study courses for ambitious learners. Our Level 6 Marketing Diploma could be the ideal course for:

  • Jobseekers pursuing entry-level marketing roles
  • Anyone who works in sales, marketing, advertising or PR
  • Business owners, senior executives and decisionmakers
  • Anyone interested in contractual or freelance job opportunities
  • Online business owners looking to improve their selling skills
  • Marketing personnel pursuing career development opportunities

From start to finish, you’ll be provided with all the learning resources and expert tutor support you need to gain maximum value from your studies.  Enrol online, or contact Brentwood Open Learning College anytime to learn more.

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Total Reviews: (0)