Public Relations Certificate Online,has the potential to serve as a powerful springboard for those looking to begin or advance an existing career in an enormous range of business sectors. Regardless of the size, purpose or power of any given business, reputation will always influence a brand’s likelihood of success. A brand must reach out to and appeal to its target audience consistently and constantly, in order to both survive and to compete at the highest levels. Ensuring a strong reputation is built and upheld is a significant challenge to say the least – one that must be met by skilled public relations professionals.
Public relations professionals can have the most enormous impact on the overall success and performance of the business they work for. Reputation influences almost every element of the business and the way it is run – investor relations, supplier agreements, customer relations and public opinion in general. It is the job of the PR professional to ensure reputations are upheld and images remain strong. This seven-unit course communicates the most crucial PR theory and teachings, instilling candidates with the skills and confidence necessary to join a fantastically dynamic professional industry.
Successful candidates may go on to join existing PR consultancy firms, secure positions within established businesses or join marketing companies in positions above entry-level.
Public Relations Certificate Online, consists of the following seven units:
Course content kicks off with a broad introduction to the concept of public relations, investigating what it is, how it works and why it matters. Candidates begin building an understanding of the role of the PR professional and the benefits strong PR can bring to any business.
Unit 2 – Tools for Public Relations
The second unit focuses primarily on public relations tools and the various approaches to PR in the modern business world. Public relations as a concept is compared and contrasted with advertising, while the importance of public opinion and research is also explored.
Unit 3 – Public Relations Process
Course content than moves away from PR theory to introduce the actual public relations process – how PR professionals do what they do to achieve the desired result. Candidates investigate the internal, macro and external environments along with specific public relations roles and tasks.
Unit 4 – Public Relations and Communication
Communication forms the core focus of the fourth unit which introduces candidates to public relations planning and how the planning process should be approached. The importance of proactivity, forethought and strong communication represents the main theme of the unit.
Unit 5 – Corporate Public Relations
Public relations in a business capacity is explored throughout the fifth unit, in which candidates discover how PR can be put to use specifically for the benefit of a brand or business. Topics include human resource development, corporate planning and corporate media relations.
Unit 6 – Production of Public Relations Materials
Essential public relations materials are introduced in the sixth unit, along with how and why they should be put to practical use. The unit explores printed PR materials, external and internal communications, corporate publication requirements and more.
Unit 7 – Media Relations
In the seventh and final unit, the course concludes with an investigation of business relations with the media. Candidates explore the power and influence the media can have over a business, incorporating essential crisis management and media monitoring theory.
Paying in Instalments: £395 (Interest FREE Instalments)
No of Instalments: 12
Each Instalment: £25
Pay in Full: (£80 Discount) £315
At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
The course itself has been designed by BOLC to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.
What is ABC Awards?
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
Your new skills and talents will assist you in the pursuit of an entry-level PR position, or perhaps help advance your existing career. Typical roles in PR include public affairs manager, PR assistant, PR director, research assistant, media director and more, with salaries ranging from around £20,000 to £50,000+ for executives and directors.
200 Hours Approx.
No entry requirement.
PR is no profession for the faint-hearted, but I absolutely love it. The BOLC course I took fired up my career goals like I’d never have expected, ultimately landing me a career doing what I love to do…every single day!
Having held onto the same PR position for year, I decided to give my prospects a nudge with an online course. And it worked – I’m not working as a research assistant with a major retail chain and couldn’t be happier!