Public Relations Certification 

Careers in public relations management can be fulfilling and financially rewarding in equal measures. With this advanced Level 5 Public Relations Certification course, your journey to becoming the next PR guru starts today!  Study the functions and objectives of contemporary PR management, with the complete support of Brentwood Open Learning College!  Explore a series of fascinating public relations concepts, along with the role of communication in PR management and the art of establishing strong media relations.  Learn how to produce and distribute powerful public relations materials, deal with common PR crises and oversee ethical operations in the field of PR.  Build the skills, knowledge and confidence needed to pursue a rewarding PR role, under the watch of your assigned expert tutor from start to finish!  Enrolment is open throughout the year, making now the perfect time to get started on your Level 5 Diploma in Public Relations Management!  Sign up online, or contact the BOLC admissions team for more information!

Why Study Public Relations?

The idea behind public relations management is that every business has a story to tell.  Nevertheless, it’s the effectiveness with which the story is told that often makes all the difference. If you’re able to paint a positive picture of a business that resonates with its intended audience, success follows naturally.  These days, the key to success in all business areas lies in reputation, credibility and authority. With millions of businesses offering the same basic products and services, positive PR can and often does determine the victors.  As a result, demand for talented PR personnel with the capacity to mould and shape public opinion is continuously high worldwide.  Successful PR managers enjoy the kinds of high-flying, high-paying careers most people can only dream of. It’s simply a case of taking that first important step up the ladder - precisely where our most advanced public relations courses could help!

Brentwood Open Learning College is proud to offer a range of Public Relations Management Courses for distance learning.  Course content is distributed over a series of 12 engaging modules, each concluding with an online assessment your assigned tutor will mark and return with helpful feedback:

Unit 1. Introduction to Public Relations

A broad introduction to the concept of public relations is presented in the first module, which also examines the functions and objectives of PR management.  Public relations personnel and their respective roles are also discussed, along with the use of PR as a promotional strategy, an introduction to important PR communication processes and the consequences of negative PR.

Unit 2. Concepts of Public Relations

The second unit introduces several essential public relations concepts, including the relationship between public relations and advertising.  A breakdown of the effective PR strategy and its main components is examined, along with the potential for effective PR management to enhance and improve business performance in general.

Unit 3. Organizational Management and Public Relations

PR strategy implementation is explored at a deeper level in the third module, which discusses the concepts of external and internal PR management.  Reputation-management and brand-development responsibilities within the field of PR management are also brought into discussion.

Unit 4. Public Relations: As Planned Communication

Module four outlines the important role communication plays at the heart of an effective PR strategy.  The functions and objectives of market research and environment analysis are presented, along with the importance of effective communication planning and the transmission of key messages within a wider PR strategy.

Unit 5. Public Relations Tools & Methods

Candidates are then presented with a series of important PR management tools, while discussing techniques and strategies for more effective corporate PR.  The effective use of PR tools and subsequent performance analysis is discussed, along with the concept of publicity media and related subtopics.

Unit 6. Production of Public Relations Materials

The sixth module introduces several essential public relations materials, guiding candidates through the process of producing and publishing PR materials for a variety of purposes.  The role of effective communication as a cornerstone of the high-performance PR strategy is once again brought into discussion.

Unit 7. Corporate Public Relations

Corporate PR management is covered in module seven, which details the responsibilities of the corporate PR specialist and the objectives of corporate PR.  Some of the most common challenges in the field of corporate PR are examined, alongside the corporate PR planning process and related concepts.

Unit 8. Media Relations

The importance of establishing and maintaining strong media relations is discussed at length in module eight.  Candidates learn how it can be uniquely challenging to cultivate positive relationships with media organisations, while exploring press release distribution, opinion writing and the potential consequences of fraught media relations.

Unit 9. Internal Communications

Module nine takes a look at PR management from an internal perspective, focusing on employee relations and general internal communications.  The importance of building a strong and positive brand image from within is discussed, along with the segmentation of internal publics and the importance of avoiding internal PR crises.

Unit 10. Issues Management and Public Affairs

Common examples of public affairs issues and challenges are presented in module 10, which also provides an introduction to the three-step framework selection process – thinking, planning and action.  Learners study the process of developing a viable strategy for the effective management of public affairs issues as quickly and completely as possible.

Unit 11. Crisis Management and Public Relations

The consequences of a full-blow PR crisis are discussed in module 11, outlining the importance of forward planning and the establishment of a crisis-management action plan.  Several common types of PR crises are discussed, along with the potential fallout of a PR crisis and how to prevent PR issues from occurring in the first place.

Unit 12. Ethics and Professionalism in Public Relations  

Concluding the course, module 12 presents a series of arguments in favour of a strong ethical code in the field of PR management.  The benefits of ethical PR and the consequences of unethical practices are discussed, along with a series of ethical decision-making models and the objectives of a PR code of ethics.

Brentwood Open Learning College offers some free certificate courses in PR. Explore now on our website. 

Paying in Installments: £660(interest FREE Installments)

Deposit: £120

No of Installments: 12

Each Installment: £45

Pay in Full: (£100 Discount) £560

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Qualified PR management personnel enjoy the freedom to pursue dynamic and rewarding careers with established employers worldwide. Alternatively, this Level 5 Diploma in Public Relations Management could be just the thing to kickstart your career as a freelance PR guru. For business owners and prospective entrepreneurs, advanced PR acumen could prove invaluable. Whatever your objectives, an endorsed accolade on your CV could make all the difference. Entry-level salaries of around £20,000 are the norm in the field of PR management, with no upper-limits for established and experienced PR veterans.

Brentwood Open Learning College is proud to welcome ambitious applicants from all backgrounds worldwide.  Created by a team of noted academics and experienced PR specialists, this Level 5 Diploma in Public Relations Management could be the ideal course for:

• Candidates with their sights set on advanced PR positions
• Newcomers looking to take the PR profession by storm
• Members of the workforce ready to climb the career ladder
• Business owners and prospective entrepreneurs
• Applicants interest in starting their own businesses
• Jobseekers looking to turbocharge their career prospects

If you’re serious about reaching the top of the ladder in public relations management, we’re standing by to show you the way!  Enrol online, or contact the admissions team at Brentwood Open Learning College for more information.