Marketing Course Online

Build a strong foundation in modern marketing and develop practical business skills with the Marketing Course Online from BOLC Academy. Designed for beginners and professionals looking to broaden their knowledge, this flexible programme introduces the essential concepts behind successful marketing while supporting professional development, career progression and future opportunities.

Marketing plays a central role in helping organisations attract customers, strengthen their brand and compete effectively. In today's dynamic business environment, professionals need to understand customer behaviour, digital marketing and strategic marketing processes. This Marketing Course Online provides an accessible introduction to these areas, making it suitable for learners with limited previous experience.

Course content covers key principles of contemporary marketing, including internet marketing, marketing planning, market research and website-based promotion. Candidates explore how businesses can use websites and digital channels to communicate with target audiences, promote products and customer services and improve overall marketing performance.

Learners also examine effective advertising, the four Ps of marketing and the fundamentals of search engine optimisation. Topics include keyword optimisation and monitoring search engine rankings, helping candidates understand how digital visibility can contribute to customer engagement and business growth.

Marketing professionals require more than technical knowledge. Communication skills, analytical thinking, creativity and strategic decision making are valuable workplace capabilities, particularly for those who later progress into supervisory or management positions. Candidates interested in developing broader professional expertise can explore BOLC Academy's Leadership & Management, supporting leadership development, management capability and workplace leadership.

The programme is suitable for individuals considering a career in marketing, professionals seeking additional knowledge and business owners wanting to understand how marketing can support commercial objectives. Flexible online learning makes it possible to develop these skills alongside existing commitments.

Whether your goal is to enter the marketing industry, improve your current capabilities or prepare for future management responsibility, this Marketing Course Online provides a practical foundation for continued growth.

Strengthen your marketing knowledge, develop valuable workplace skills and take the next step in your professional journey with BOLC Academy.

This marketing course online will cover the topics; understanding what an internet marketing is, how an Internet Marketing Plan can be developed, how to carry out appropriate research, how websites are designed to market the company, effective advertising and the four P’s of marketing products, understand what SEO is, how to optimise keywords, how to monitor search engine ranking.

Course Objectives;

On successful completion of this Internet marketing free online course, the learner will;

• Determine how your Internet marketing strategy fits with your overall marketing plan
• Apply techniques to influence and engage your target market
•  Weigh the value of using a distribution service for e-mail marketing campaigns
• Get started with search engine optimization
• Understand using online advertising to boost your marketing results

Key course Benefits;

• Gain basic knowledge of internet marketing
• Ideal for you if you are planning to work in the field or looking to start your own business
• Accredited certificate available on course completion.

each unit contains an assessment to demonstrate your knowledge of the topics covered. 

Unit 1: What is Internet Marketing

Web Design and Development
Creating an Internet Marketing Plan
Extending your Influence

Unit 2: E-mail Marketing

Distribution Services

Unit 3: Search Engine Optimization (SEO)

What is SEO
Optimizing Keywords
Monitoring Search Engine Ranking
Advertising Online
 

Paying in Instalments: £180(Interest FREE Instalments)

Deposit: £40

No of Instalments: 10

Each Instalment: £14

Pay in Full: (£40Discount) £140

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Your new skills and talents will prime you for more advanced marketing studies, or to begin working towards a rewarding career. Marketing roles vary from entry-level sales positions right through to brand managers and advertising executives, with salaries ranging from £20,000 way beyond £50,000 with experience. 

• Candidates planning to continue studying at a higher level
• Existing marketers with no formal training or qualifications
• Business owners, managers and entrepreneurs
• Anyone considering setting up their own business
• Candidates looking to improve their CV with a recognised qualification

Related Links:

Certificate in Social Media Marketing (Level 3)