This adwords Online Course, guides candidates through the specifics of one of the most potentially lucrative approaches to marketing the internet age has brought the business world. Businesses in all sectors are these days able to deliver their messages to audiences that were far beyond their reach in the past. However, in order to make full use of the web’s power, businesses have to market their products and services thoughtfully and intelligently.
Pay per click ads are often the instinctive go-to means for businesses looking to advertising online. On this PPC Training Online,- the biggest available pay per click engine in the world Google AdWords – is both introduced and dissected across five in-depth units. Candidates are guided through the process of using this uniquely-lucrative tool for creating world-class marketing campaigns and advertising their products more effectively and efficiently.
Course content begins with a broad introduction to the concept of pay per click in general, before shifting focus to the specific of Google AdWords. Planning and budgeting for a successful AdWords campaign are investigated, along with the selecting of quality keywords, setting up ad groups, the design requirements of a persuasive advert and the tweaks and optimization techniques that are necessary for increasing success throughout the campaign.
Successful candidates will have the option of putting their new skills and knowledge to use with an existing brand or business, or for the promotion of their own business, products or services.
The adwords Online Course, consists of the following five units:
Unit 1 – Understanding AdWords Lingo
The first unit focuses mainly on AdWords jargon, introducing candidates to the very specific language used in this and other areas of web marketing. Course content covers the basics of SEO (Search Engine Optimization), along with what exactly PPC (Pay per Click) is and how it works.
Unit 2 – Creating an AdWords Strategy
The main focus of the second unit is the creation of an effective AdWords strategy. Candidates are guided through the process of powerful PPC campaign planning, along with the most important criteria to consider when selecting keywords. The concept of the ad group along with short-tail and long-tail keywords are also introduced.
Unit 3 – Creating a PPC Campaign
The third unit moves on to the creation of PPC (Pay per Click) campaigns. Course content covers PPC budget setting, exploration of the concept of quality score, quality score breakdown and general quality improvement techniques.
Unit 4 – Designing Your Ads
The fourth module of the course centres around ad design. Candidates learn how to choose the language for an ad, along with how to structure it in the proper manner. The concept of persuasive techniques is also introduced.
Unit 5 – Looking at Success
The fifth and final unit focuses on the optimisation of the ad to further its chances of success. It explores the use of GDN (Google’s Display Network) and the key metrics that are required for making a successful ad, including click-through rates (CTR).
Paying in Instalments: £395 (Interest FREE Instalments)
No of Instalments: 12
Each Instalment: £25
Pay in Full: (£80 Discount) £315
At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
The course itself has been designed by BOLC to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.
What is ABC Awards?
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
You new skills and talents will help you climb the career ladder in a marketing environment, or perhaps secure your first job in contemporary digital marketing. Typical positons in web marketing include creative assistant, email marketer, social media manager, market researcher, media planner, sales director and many more, with salaries ranging from £20,000 to £45,000 and up.
200 Hours Approx.
No entry requirement.
I took a BOLC Internet Marketing course to help me more effectively market my own business. I found the content of the course, the support I received and the value for money to be outstanding all-round.
I’ve been working as a marketing assistant for just under a year now and couldn’t be happier with the position. BOLC’s Marketing Diploma certainly helped get me where I needed to be – thanks guys!