Advanced Diploma in Tourism Management
Build the knowledge, skills and confidence needed to succeed in one of the world’s most vibrant sectors, with this Advanced Diploma in Tourism Management. Brentwood Open Learning College is proud to offer this endorsed Level 7 Diploma in Tourism, open to jobseekers and experienced personnel alike. Establish the educational and professional profile that could help you secure the job of your dreams. Each of the 18 modules covers a different key knowledge area, including tour operations management, customer care and quality management, an introduction to transport management, human resource management, marketing strategy development and many more besides. Learn more about our exclusive tourism management courses online, or contact our admissions team today for further details.
Why Study Travel and Tourism?
If you’re a confident, sociable and outgoing person who loves to travel, a career in travel and tourism could be your dream ticket. What could be better than being paid to explore the world, meet wonderful people and embrace new cultures? How about free travel, low-cost holidays and additional fringe benefits that accompany a travel and tourism sector? This is one of few fields where being at work can be an absolute joy, spending your days making dreams come true and ensuring every customer walks away with a smile on their face. Travel and tourism is the ultimate 21st century service sector, which counts on the collaborative efforts of millions to operate smoothly and seamlessly. If interested in a career where you literally get paid to pursue your passion, careers in travel and tourism take some beating!
Brentwood Open Learning College is committed to flexible and affordable career development opportunities, open to new and experienced candidates alike. Our most advanced Travel and Tourism Diploma covers the following topics over 18 in-depth modules:
Module 1 - An introduction to Travel & Tourism
The course begins with an assessment of the main reasons why people travel, focusing specifically on the differences between leisure travel and business travel. Candidates also consider the advantages and disadvantages of package holidays, the evolution of the travel sector and the primary types of tourist destinations.
Module 2 - Tourism Management: Tourism Products & Services
Module Two presents a detailed breakdown of the marketing mix in the travel and tourism sector, while presenting and discussing the main components of the saleable tourism product. An introduction to the product life cycle and its component stages is also provided.
Module 3 – The Travel & Tourism System
The potential benefits of finding and hiring a reputable agent when planning international travel are examined in Module Three. The logistics of organising transport to and from destinations is also discussed, along with key quality and performance checks to conduct when selecting an agent to work with.
Module 4 - Tour Operations Management
Candidates then study the various service providers involved in the organisation and provision of travel and tourism services. Examples of which include tour operators, retailers and transportation providers, along with how technological advancements have accelerated the evolution of the sector.
Module 5 - Travel and Tourism Marketing and Sales
Module Five explores the components and characteristics of an effective marketing strategy for the travel and tourism business. Topics covered include typical marketing activities, promotional tactics, attending travel trade shows and exhibitions, measuring the effectiveness of a marketing strategy and more.
Module 6 - Communication Skills
The benefits of highly-developed communication skills are examined in Module Six, which provides tips and guidelines for becoming a better listener. Course content also covers demonstration cues, reading cues, responding to feelings and how to master that all-important initial handshake.
Module 7 - Telemarketing
Learners then consider how telemarketing and telesales continue to play a major role in the travel and tourism sector worldwide. Several exceptional things about telephone sales are presented and discussed, along with how to develop a telemarketing script, the benefits of planning prior to each call and more.
Module 8 - Techniques for Maximum Sales
Module Eight examines the qualities and characteristics of the accomplished salesperson, presenting learners with a series of tips for mastering the art of ‘smart’ selling. Practical pointers for improved productivity are also provided, plus a look at confidence as an essential prerequisite in sales.
Module 9 – The Importance of Quality Customer Service
The concept of quality management and key quality management activities in travel and tourism are discussed in Module Nine, which also emphasises the value of flawless customer service. The importance of identifying the appropriate target audience in the first place is also discussed.
Module 10 - CRM (Customer Relationship Management)
The cornerstones of an effective customer relationship management (CRM) strategy are then brought into discussion, along with several pressing privacy issues that can impact CRM strategy development. Learners find out how to choose the most appropriate strategy for customer retention to suit their business and its goals.
Module 11 - Dealing with Difficult People
A crash-course in conflict resolution follows in Module 11, providing learners with actionable insights into everyday dispute management. The role of communication in conflict resolution is examined in depth, along with a breakdown of the different stages of conflict and the potential benefits of healthy debate.
Module 12 - Managing Human Resources in Tourism Industry
Major HR management roles and responsibilities within the sector are examined in Module 12, which also breaks down the process of developing an effective HR strategy. Additional topics covered include HR information systems, the types and levels of training, HR problem solving and a look at rewards, benefits and compensation.
Module 13 - Time Management
Module 13 highlights the benefits of proactive time management, providing helpful tips and guidelines for making better use of available time. Candidates consider the advantages of forward planning, while learning how to prioritise tasks more effectively and create an appropriate schedule/routine for improved efficiency.
Module 14 - Stress Management
Candidates then learn how stress has the potential to take a major toll on a person’s physical and mental health, therefore must be acknowledged and addressed proactively. Several helpful ‘stress-busting’ exercises and activities are presented and discussed, including common indicators of excess stress.
Module 15 - Transport Management Systems
A selection of essential transport and transit principles are examined in Module 15, which compares the different forms of travel and the potential advantages/disadvantages of each. Changes in transportation and their influence on the travel and tourism sector are also presented and discussed.
Module 16 - Crisis Management
Scenarios that must be planned for in the travel and tourism trade follow in Module 16, which also discusses the reputational damage that can be done by an unforeseen emergency. Crisis management strategy development is also covered, alongside essential PR management activities in the wake of a crisis.
Module 17 - Managing Public Awareness Programmes
Module 18 takes a look at the functions and objectives of public awareness programmes in travel and tourism management, including the importance of local community involvement. Major points of appeal when selecting locations to promote to an audience are also presented and discussed.
Module 18 - Sustainable Tourism
The final module examines the emergence of sustainable tourism as a major priority for today’s traveller. The provision and management of sustainable services for travellers is discussed, along with the steps that must be taken to improve sustainability and responsibility within the sector as a whole.
Brentwood Open Learning College offers some free certificate courses in Travel and Tourism. Explore now on our website.
At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
