Marketing Management Course Online

Take the first big step towards the marketing career of your dreams, with this exclusive marketing management course online.  Brentwood Open Learning College is proud to present another advanced and endorsed marketing manager course, suitable for candidates worldwide with no experience necessary. Our most comprehensive program to date, this Level 5 Marketing Diploma provides a detailed introduction to the high-profile world of the professional marketing manager.  Study the functions and objectives of marketing from a contemporary business perspective, the importance of market segmentation and how to effectively analyse consumer behaviour.  Examine each key stage of the marketing cycle, learn how to create a marketing plan from scratch and study the relationship between marketing and public relations.  Our exclusive marketing manager courses include all study aids and learning resources as standard, along with expert tutor support from start to finish.  Sign up for this advanced Level 5 Marketing Diploma online, or contact the team at Brentwood Open Learning College for more information.

Why Study Marketing?

Never has the importance of effective and influential marketing been greater.  Worldwide, competition across all sectors and industries is accelerating at its fastest ever pace.  As a result, it’s becoming increasingly difficult to offer anything that’s truly unique.  Hence, the key to success lies in presenting your products and services in a way your target audience can’t resist.  Marketing provides businesses of all shapes and sizes with the opportunity to outshine their competitors and take the lead in their field.  It’s a complex and multifaceted process, beginning with detailed audience research and concluding with careful strategy implementation.  The key to successful marketing lies in establishing what your customers expect and delivering it on a level your closest competitors cannot. This exclusive Level 5 Marketing Diploma explores the process of transforming target audience insights into a powerful and impactful marketing strategy.

Our most advanced marketing management course to date, this endorsed Level 5 Marketing Diploma is ideal for anyone pursuing a sales, PR or marketing career.  Each of the 13 course modules concludes with an online assessment, which your assigned tutor will mark and return with helpful feedback:

Module 1. Introduction to Marketing

The first module introduces candidates to the functions and objectives of marketing from a modern business perspective, along with typical roles and responsibilities in the field of marketing management.  Candidates also consider the differences between marketing and selling, the benefits of an effective marketing strategy and common challenges to successful marketing.

Module 2. The Marketing Environment

Module two takes a broad look at the marketing environment, introducing candidates to some of the more common pressures and variables that can affect the quality of a marketing campaign.  A series of external and internal influences are considered, along with the extent to which marketing environment variables can be controlled by the business.

Module 3. Markets and Market Segmentation

An introduction to markets and market segmentation follows in the third module, focusing primarily on the benefits and importance of segmenting markets strategically.  The potential consequences of ineffective market segmentation are discussed, along with helpful tips and guidelines for strategic segmentation and more effective market analysis.

Module 4. Consumer Behaviour

Candidates then consider consumer behaviour as a key factor in the development and implementation of a marketing strategy.  Course content discusses the analysis and interpretation of consumer behaviour, along with extent to which the professional marketer can influence the behaviour and decisions of a target audience.

Module 5. Market Research

The market research process is broken down into its component stages and discussed at length in module five.  Essential audience identification tips and strategies are discussed, along with how to assess the appropriateness and viability of any given target audience. Several common challenges to effective market research are also discussed.

Module 6. Marketing Planning

Module six outlines the most important components and characteristics of an effective marketing plan, along with the process of creating a viable plan based on predetermined objectives.  Candidates also learn how to set marketing goals that are both appropriate and attainable, along with the tasks involved in carrying out periodic marketing audits.

Module 7. Product Development and Product Lifecycle

A detailed breakdown of the product life cycle follows in module seven, in which candidates consider its components individually and as part of a whole.  Product research and innovation is discussed at length, along with the potential consequences of product failure and how to successfully introduce new products to the market.

Module 8. Product Pricing Strategies in Marketing

Course content then explores the extent to which pricing strategies can determine the success or otherwise of any product or service.  Candidates consider a series of external and internal influences on appropriate and viable pricing structures, some of the more common pricing structures used by today’s business and the consequences of inappropriate pricing.

Module 9. Branding and Packaging

Physical packaging and labelling considerations are discussed in module nine, alongside the influence of packaging on a wider branding initiative.  Packaging and labelling in accordance with customers’ expectations and requirements is discussed, alongside a series of tips for choosing an appropriate brand name and the growing importance of sustainability in packaging.

Module 10. Channels of Distribution

Module 10 guides candidates through the process of choosing appropriate channels of distribution, in accordance with the products being sold and the requirements of their recipients.  The advantages and disadvantages of various modes of transportation are discussed, along with the potential benefits of multi-channel distribution.

Module 11. The Promotional Mix

The differences and similarities between marketing and promotion are discussed in module 11, which also examines the important relationship between the two concepts. An introduction to the various components of the promotional mix is also provided, along with the characteristics of an effective promotional strategy and the importance of communication in both marketing and promotion.

Module 12. Personal Selling and Sales Promotion

The art of effective personal selling is examined in module 12, in which learners explore the skills, qualities and characteristics needed to become a high profile salesperson.  Candidates also consider the differences between selling and marketing, along with the roles of confidence and assertiveness at the heart of successful personal selling.

Module 13. Advertising and Publicity

Bringing the course to a close, module 13 studies the direct links between marketing, advertising and public relations.  Marketing as a key public relations tool is discussed, along with the extent to which positive or negative PR can influence the success or otherwise of a marketing strategy and the business behind it.

Brentwood Open Learning College offers some free certificate courses in Internet Marketing. Explore now on our website. 

Paying in Installments: £660(interest FREE Installments)

Deposit: £120

No of Installments: 12

Each Installment: £45

Pay in Full: (£100 Discount) £560

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

This is an advanced and comprehensive marketing diploma for candidates with their sights set on the highest-level positions in the field. Whether looking to join an established organisation or set up your own marketing agency from scratch, you’ll find your objectives easier to accomplish with a Level 5 Marketing Diploma on your CV. With employment opportunities for qualified candidates at an all-time high, there’s never been a better time to consider a career in marketing. Salaries of around £20,000 or more are the norm for marketing managers at entry level. 

Brentwood Open Learning College is the web’s leading provider of flexible and affordable home study opportunities.  Our most advanced Level 5 Marketing Diploma comes highly recommended for the following applicants:

• Newcomers considering a career change
• Existing marketing personnel pursuing promotion
• Anyone interested in starting their own business
• Confident, creative and innovative individuals
• Anyone who works in sales, marketing or PR
• Jobseekers working on their CVs and employability

Along with a complete range of study aids and learning resources, our courses also include expert tutor support as standard from start to finish.  Get started on your Level 5 Marketing Diploma today, or contact the student support team at Brentwood Open Learning College for more information.