Product Management Course

Develop the commercial, strategic and organisational skills needed to understand successful product development with the Product Management Course from BOLC Academy. Designed for aspiring product professionals, marketers and business practitioners, this flexible programme provides an accessible introduction to product development and the product life cycle while supporting professional development, career progression and broader management capability.

Successful product management requires an understanding of how products move from initial development through to market delivery and ongoing improvement. This Product Management Course explores the key stages of the product life cycle, helping learners understand how commercial decisions, customer expectations and market conditions influence product success.

Course content examines product pricing strategies, branding and packaging, distribution channels and effective marketing. Candidates develop a broader understanding of how products are positioned, promoted and delivered to customers, while considering the relationship between product decisions and wider business objectives.

Product professionals also need strong communication, analytical and decision-making abilities. These transferable workplace skills become increasingly important when coordinating teams, working with stakeholders and contributing to strategic business decisions. Professionals interested in developing broader leadership skills can continue their development through BOLC Academy's Leadership & Management, supporting leadership development, team leadership and management capability.

The programme is suitable for learners with no previous product management experience, making it an accessible option for those considering a new career direction or seeking to expand their existing commercial knowledge. Expert tutor support is available throughout, helping candidates progress confidently through their studies.

Flexible Product Management Courses Online allow candidates to develop their knowledge around existing work and personal commitments. The skills gained can be relevant to product development, marketing, sales, business management environments.

Whether you are entering the field for the first time, looking to strengthen your commercial knowledge or preparing for greater workplace responsibility, this programme provides a valuable foundation for continued professional development.

Build your product management knowledge, strengthen your strategic capabilities and continue your career journey with BOLC Academy.

Why Study Product Management?

Strategic product management plays an essential role in the vast majority of business settings.  Roughly defined, product management is a structured process that encompasses the planning, production, introduction and optimisation of one or more products. To succeed in product management, a detailed understanding of each stage of the product life cycle is mandatory. As is the confidence to make importance decisions about products, which represent the businesses behind them. Products can be physical commodities, or virtual assets like mobile apps and software. Irrespective of the nature of the product, every stage of its research, development and introduction should be handled with the same care and attention. When products fail, the businesses behind them can suffer costly financial and reputational damage. For the product manager, the challenge lies in ensuring failure simply isn’t an option.

BOLC Academy provides premium quality home study courses for ambitious candidates worldwide. This exclusive Level 3 Product Management Certificate is a fully endorsed distance learning program, created by industry experts and noted academics. Each of the following five modules concludes with an online assessment for submission to your assigned tutor:

Module 1 - Product Development and Product Lifecycle  

A broad overview of the concept of product development is presented in module one, which also examines the importance of innovation and creativity in product development. Candidates study a detailed breakdown of the product life cycle, along with market testing strategies, how to come up with good ideas for products and why products sometimes fail.

Module 2 - Product Pricing Strategies       

The fundamentals of effective pricing are discussed in module two, in which learners are introduced to several common pricing methods and how to select an appropriate pricing structure. Variables that can influence the potential price of a product are discussed, including competition, legal considerations, distribution, production costs and value to the customer.

Module 3 - Branding and Packaging

Module three considers the extent to which branding and packaging can influence the wider performance of a product. Candidates learn how to select and assign an appropriate brand name, factor legal requirements into their packaging decisions and evaluate the potential pros and cons of various different types of product packaging.

Module 4 - Channels of Distribution

Course content then introduces candidates to the various different channels via which products can be distributed, examining the journey of products from the moment of production to being received by the end-user. The benefits and drawbacks of several major distribution channels are discussed, along with the potential advantages of combining multiple channels into a broader distribution strategy.

Module 5 – Marketing Your Product

In the fifth and final module, candidates consider market research as the basis for a high-impact marketing strategy. Course content covers the development and implementation of a marketing plan, along with the importance of strategic market segmentation, the art of effective competition analysis, social media as a marketing tool and how to perform SWOT analysis.

BOLC Academy offers some free certificate courses in Internet Marketing. Explore now on our website. 

Paying in Instalments: £395 (Interest FREE Instalments)

Deposit: £95

No of Instalments: 12

Each Instalment: £25

Pay in Full: (£80 Discount) £315

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

All businesses that design, manufacture or sell products rely on skilled product management personnel to get by. Some take the lead in just one aspect of product development, while others climb the ladder to become high-level product managers overseeing the entire operation. For those who excel in this fascinating field, incredible career opportunities follow naturally. Skilled product managers typically earn around £25,000 in entry-level positions - more experienced personnel can easily take home £50,000 or more. 

At BOLC Academy, we prioritise simplicity and flexibility for the benefit of our customers. This accessible Level 3 Product Management Certificate is open to anyone looking to take their career a step further, though may prove ideal for the following candidates:

• Newcomers with no prior knowledge or experience
• Product management personnel pursuing promotion
• Anyone who works in marketing, sales or research
• Business owners and anyone considering entrepreneurship
• Jobseekers looking to boost their resumes
• Analytical thinkers and natural problem solvers

You’ll be provided with all the resources you need to complete the course at no extra cost, so the price you see is the price you pay. Contact BOLC Academy anytime for more information, or enrol online in seconds.