Courses for Sales and Marketing

Successful sales and marketing strategies have the potential to take any business at any level to extraordinary new heights. Regardless of the size, power or purpose of any given brand, effectiveness of marketing will play a pivotal role in determining long-term stability and position within the industry.

Courses for Sales and Marketing, provide the perfect introduction to one of the most critically important and increasingly powerful elements of beginning, managing and maintaining the contemporary business. Over the course of five in-depth units, Sales and Marketing Course Online, of candidates explore a series of key sales and marketing concepts from the perspective of a professional business environment.

Course content covers the definitions of and differences between marketing and sales, how to best utilise every penny of even the smallest marketing budgets to achieve success, development and implementation of a professional marketing plan, careful market analysis and how understanding an audience makes all the difference when it comes to driving success.

Course Syllabus

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This Online Sales and Marketing Course, consists of the following five units:

Unit 1 – Introduction to Marketing

The first course unit begins with a broad introduction to sales and marketing, incorporating an investigation into the various elements of a successful marketing strategy, the importance of influence and persuasion, the concept of the marketing cycle and how to both recognise and respond to current marketing/audience trends.

Unit 2 – Developing a Marketing Plan

The creation of an effective and efficient marketing plan represents the core topic focus of Unit 2, in which candidates explore a variety of professional marketing strategies, the establishment and management of a marketing budget, the development and importance of the marketing plan and ultimately, how to put a marketing plan into action.

Unit 3 – Advertising and Networking

The power and importance of advertising and networking enter the discussion in Unit 3. Candidates are guided through a variety of key networking tips, several common advertising myths, the basics of contemporary Internet marketing, a number of key advertising strategies, an introduction to e-mail marketing and a broad overview of search engine optimisation (SEO).

Unit 4 – Promotion Mix

In the penultimate course unit, the concept of promotion mix is explored in-depth. Course content covers a variety of common factors that can affect the promotion mix, the meaning and importance of promotion as a whole, the basics of the professional communication process and more.

Unit 5 – Personal Selling and Sales Promotion

The final unit of the course centres around sales promotion and personal selling, incorporating a broad definition of personal selling and why it is of such importance. The concepts of trade promotion and sales promotion are also introduced, along with what it is that makes for an effective salesperson and a variety of helpful selling theories.

Fee & Payment Options

Paying in Instalments: £360 (Interest FREE Instalments)

Deposit: £80

No of Instalments: 10

Each Instalment: £28

Pay in Full: (£60 Discount) £300

Endorsement

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Career Path

Your new credentials will help you work toward a life-long career in marketing, or more advanced studies at a higher level. Typical entry-level marketing roles include research assistant, marketing assistant, sales associate, audience analyst, digital researcher and many more besides, with salaries usually starting from around the £20,000 mark.

Who Should Take This Course?