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How to Become an Event Planner


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Success in event management means having a confident, outgoing and ambitious personality. It’s a role that demands supreme attention to detail, plenty of creative vision and the drive to realise the impossible on a daily basis. If you’re meticulously-minded and enjoy social gatherings, you could be right at home as an event planner.

What do Event Planners Do?

Demand for increasingly ambitious and complex events has brought about a huge surge in demand for qualified event planners. From business meetings to fashion shows to product launches to music festivals, everyone wants their event to outshine all others.

As it’s a seriously heavy undertaking, this is where the professional event planner comes in.

Daily duties vary in accordance with the clients being worked for and the specific event being worked on. In general however, all event planners will find themselves tasked with the following:

  • Researching, assessing and selecting appropriate venues
  • Determining the layout of the event space
  • Booking entertainment and catering services
  • Assisting clients in determining their goals and vision
  • Brainstorming potential event themes and concepts
  • Scripting comprehensive event plans and obtaining client approval
  • Booking the products and services of third-party providers
  • Organising necessary transport for attendees
  • Continual problem solving and health & safety management

Am I Right For the Event Manager Job?

The strongest interpersonal skills and communication skills are the most important traits the event manager must possess. They serve as the linchpin that brings together each critical element of the project, which in turn demands flawless orgnisation and communication. You also need to be extremely outgoing and a firm disbeliever in the word ‘impossible’.

It is a role where unpredictable working hours are the everyday norm, along with working in accordance with strict deadlines, tight budgets and demanding clients. You must be business-minded and have a strong grasp of how the industry in general works, before getting started.

Event Management courses

Successful event planners must at all times be:

  • Flawlessly organised and punctual
  •  Extremely outgoing with strong self-confidence
  • Able to work with diverse and demanding clients
  • The strongest communicator and a good delegator
  • A born leader able to motivate and inspire others
  • Creative with strong vision and highly ambitious
  • Willing to work long and unpredictable hours
  • Able to draw the line between what’s feasible or otherwise
  • Strong, cool and calm in times of extreme pressure

Ongoing Progression

Roles in event planning and management are numerous and varied, beginning with customer service operatives with salaries in the region of £18,000. Experienced event planning consultants routinely take home more than £35,000 per year, while senior directors and executive can easily earn £100,000+.

Professional Lifestyle

Hands-down, event management is widely regarded to be one of the most enjoyable creative professions in the world. The satisfaction that comes with taking a blank canvas and organising something spectacular is unrivalled. It’s a career path that asks a lot, but promises incredible rewards for those willing to commit.

“I’d always had an interest in events, but never explored the idea of getting involved professionally. I took an online course on the recommendation of a friend and managed to land a base-level job with a local event planning firm. Three years later, I’m working as a senior event coordinator and honestly loving every minute of my work!” Caroline Swales, Even Coordinator

Taking the Next Step

While it’s not strictly necessary to study for a degree in event management, taking your first step into a professional position will be much easier with a recognised qualification. Not only this, but you will need to gain a strong understanding of both the industry and the role of the event planner, before getting started.

Brentwood Open Learning College is proud to offer a range of online even planning courses at a variety of levels – including our exclusive 100% free introductory course.

Diploma in Event Management (Level 4)

Choose our highest-level Event Management Diploma for the best possible start in your future career.

Certificate in Event Planning (Level 3)

Explore the industry and the profession at an intermediate level with our insightful Level 3 Event Planning Certificate.

Conference and Event Planning Course (Level 2)

Our Level 2 Course is ideal for those looking to explore the basics, before continuing their event planning education at a higher level.

Event Management Course (Level 1)

We also offer an exclusive Level 1 Event Management Course, for interested in entry level qualification.